Startup Basics

News and Articles About Startup Basics

Your Brand Depends on Your Great Business Name Being Protected
Naming a Business

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Aaron Keller
Peter Thiel's Very Negative -- And Very Useful -- Advice for Entrepreneurs
Startup Basics

Peter Thiel's Very Negative -- And Very Useful -- Advice for Entrepreneurs

So you're a young dot-com wannabe launching your own venture. Here's what the successful entrepreneur and investor has to say.
Don't Be Afraid to Reinvent the Wheel
Inspiration

Don't Be Afraid to Reinvent the Wheel

It's easy to feel like everything is already set and there's no room for innovation. Don't believe it.
Jeffrey Fermin
7 Qualities the Army Instilled in Me That Helped Me Launch a Business
Veterans

7 Qualities the Army Instilled in Me That Helped Me Launch a Business

Veterans possess these skills that help them excel in entrepreneur or employee roles.
Tabatha Turman
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Peter Gasca
The Formula for a Thriving Product Business
Starting a Business

The Formula for a Thriving Product Business

There are four factors successful entrepreneurs have in common. The man behind a recent Kickstarter campaign for a new set of games provides a great example.
Stephen Key
4 Best Practices to Avoid Startup Failure
Starting a Business

4 Best Practices to Avoid Startup Failure

It takes a strong will and an unrelenting purpose to find ways in which your venture can sustain success.
Jeff Boss
How to Create a Business Plan Investors Will Love
Business Plans

How to Create a Business Plan Investors Will Love

Here are some strategies you can use to create a strong business plan that will translate into funding.
4 Signs It's Time for Your Startup to Grow Up
Growth Strategies

4 Signs It's Time for Your Startup to Grow Up

Here are four clues your company is reaching a tipping point and must transition from entrepreneurial to professional management.
Robert Sher
Don't Want to Screw Up Your Startup? Follow These 7 Rules.
Success Strategies

Don't Want to Screw Up Your Startup? Follow These 7 Rules.

To ensure you build a strong foundation for your new venture, make sure you do these seven things.
5 Things You Need to Know Before Hiring Your First Employee
Hiring

5 Things You Need to Know Before Hiring Your First Employee

To prevent costly mistakes and wasted time, run through all of the following considerations before you even think about recruiting.
Eric Siu
Anytime Is a Great Time to Launch a Business -- If You Do This
Launching a Business

Anytime Is a Great Time to Launch a Business -- If You Do This

Consider these five steps so your company triumphs once out of the gates.
Jesse Torres
3 Big Patent Moves That Won't Generate Real Value
Patents

3 Big Patent Moves That Won't Generate Real Value

These missteps will waste your company's time, money and resources.
Elliot Cook and Darren Jiron
How to Get PR for Your Startup
Public Relations

How to Get PR for Your Startup

Step one to getting people to pay attention to your business is getting the press to pay attention. That can be a challenge.
Murray Newlands