Storytelling

News and Articles About Storytelling

How to Tell Your Small-Business Story
Business Circle

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Dan Newman
7 Tips for Storytelling That Dazzles Audiences
Storytelling

7 Tips for Storytelling That Dazzles Audiences

Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
Thai Nguyen
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Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
The Grind

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Mel Carson
27 Formulas That Can Drive Clicks and Engagement on Social Media
Online Writing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Kevan Lee
Why 2014 Was the Year of the Story
Editor's Note

Why 2014 Was the Year of the Story

Storytelling was the common thread in an otherwise mercurial year in business.
Amy Cosper
The 4 Elements of the Most Persuasive Copy
Writing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Pratik Dholakiya
Answer These 6 Questions Before Sinking Money Into Some Entrepreneur's Great Idea
Investing strategies

Answer These 6 Questions Before Sinking Money Into Some Entrepreneur's Great Idea

Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.
John Boitnott
Master These 4 Simple Pitching Concepts to Capture a Room's Attention
Pitching

Master These 4 Simple Pitching Concepts to Capture a Room's Attention

Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.
Peter Gasca
5 Secrets to Crafting the Perfect Startup Story
Business Circle

5 Secrets to Crafting the Perfect Startup Story

When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.
Joanna Lord
The Supreme Sales Advantage of a Family Business Is the Family Story
Family Businesses

The Supreme Sales Advantage of a Family Business Is the Family Story

Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.
Daphne Mallory
How Storytelling Can Create Brand Value for Your Business
Storytelling

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
Jesse Torres
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5 Ways to Have More Meaningful Exchanges
Leadership

5 Ways to Have More Meaningful Exchanges

The right chat at the right time can lead to a fresh idea, a new friendship or a long-lasting business relationship.
Jacqueline Whitmore
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Your Online Content Should Deliver 'Cognitive Ecstasy'
Inspiration

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show ‘Brain Games' and futurist with YouTube series ‘Shots of Awe,' explains what makes great content online.
Catherine Clifford
8 Writing Rules for Entrepreneurs
Writing

8 Writing Rules for Entrepreneurs

Writing well is part habit, part knowledge and part giving a damn.
Ann Handley
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