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Storytelling

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News and Articles About Storytelling

Catch the Public's Eyes and Ears as a Storyteller
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Find out how to tell your story to attract more customers to your franchise or small business.
April 14, 2014 in Franchises
Video: Pitching a Fashion Line to Investors? Brush Up on Your Storytelling SkillsPlay Video

Pitching a Fashion Line to Investors? Brush Up on Your Storytelling Skills (Video)

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Paige Dellavalle's jewelry line survived Shark Tank on ABC and the founder says she owes it all to her mastering the art of the pitch.
April 11, 2014 in Grow Your Business
You've Got a Blog. Now, Get Readers.

You've Got a Blog. Now, Get Readers.

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Attracting thousands of readers may seem like a daunting task, but it’s a manageable one if you follow these tips.
April 3, 2014 in Starting a Business
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

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A compelling brand story gives your audience a way to connect with you.
April 3, 2014 in Marketing
8 Pro Secrets to Delivering a Knockout Business Presentation

8 Pro Secrets to Delivering a Knockout Business Presentation

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Master the basics of dynamic and engaging speechmaking -- fast.
April 2, 2014 in Lifestyle
Video: Need to Make a Presentation? Start By Telling a Great Story. Play Video

Need to Make a Presentation? Start By Telling a Great Story. (Video)

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Communication coach Carmine Gallo explains how a powerful story is your basic foundation.
March 26, 2014 in Leadership
Robert Rodriguez on Building a Kick-Ass Network

Robert Rodriguez on Building a Kick-Ass Network

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The Austin-based director behind El Mariachi and Sin City will launch a new Hispanic entertainment network this month. We talked to him about the challenges and his goals for the project.
March 8, 2014 in The 'Treps
The One Basic Skill Every Startup CEO Needs

The One Basic Skill Every Startup CEO Needs

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When it comes to getting the word out about your business, startups need this one skill to get noticed.
February 25, 2014 in The 'Treps
Maker of Video Game 'BioShock' to Shed All But 15 Employees

Maker of Video Game 'BioShock' to Shed All But 15 Employees

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Creator Ken Levine's decision to cut the studio down to a 'smaller, more entrepreneurial endeavor' comes as something of a shock.
February 19, 2014 in Management & Operations
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

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Good content can drive more sales, boost your visibility and increase customer loyalty.
February 18, 2014 in Online Marketing
Online Marketplace Abe's Market to Start Funding Organic Businesses

Online Marketplace Abe's Market to Start Funding Organic Businesses

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The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
February 18, 2014 in Venture Capital
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

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As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
February 6, 2014 in Branding
All Content Isn't Created Equal: Tips For Making Yours Top-Notch

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

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While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
February 3, 2014 in Online Marketing
Turning Content from 'Meh' to Wow With Storytelling

Turning Content from 'Meh' to Wow With Storytelling

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With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
January 24, 2014 in Online Marketing
This Entrepreneur Shows How to Paint a Picture of Success

This Entrepreneur Shows How to Paint a Picture of Success

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Entrepreneur's Growth Conference keynote speaker Erik Wahl takes us on a visual storytelling journey providing inspiration, motivation and entertainment.
January 23, 2014 in Leadership
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

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With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
January 13, 2014 in Branding
Want to Make a Successful YouTube Video? Read This.

Want to Make a Successful YouTube Video? Read This.

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Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
December 26, 2013 in Social Media
5 Simple Ways to Get Your Customers to Listen to You

5 Simple Ways to Get Your Customers to Listen to You

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Cut though the noise with these techniques to create communications that educate and attract customers.
November 14, 2013 in Marketing Basics
How 3 Companies Use Storytelling as Advertising

How 3 Companies Use Storytelling as Advertising

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Three companies demonstrate how they use storytelling to get their message across.
November 6, 2013 in Advertising
Putting a Face to Your Startup's Website

Putting a Face to Your Startup's Website

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When it comes to reeling in customers, leave no stone unturned. Take better advantage of all of your site's prime real estate, including the oft-overlooked "about us" page.
September 12, 2013 in Starting a Business
'Jobs' Movie Is Missing the Magic of His Story

'Jobs' Movie Is Missing the Magic of His Story

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Moviegoers get plenty of inspiring quotes in 'Jobs' but little inspiration.
August 19, 2013 in Lifestyle

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

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As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
August 8, 2013 in Marketing
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

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It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
July 12, 2013 in Online Marketing
4 Storytelling Techniques That Can Help You Increase Your Sales

4 Storytelling Techniques That Can Help You Increase Your Sales

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Incorporate these pointers from professional storytellers to elevate your sales skills.
January 25, 2013 in Presentations
How to Tell Your Company's Story

How to Tell Your Company's Story

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Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
January 4, 2013 in Branding

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