Storytelling | Page 2

Learn how to tell stories on social media that will engage your audience and help you meet your marketing communication goals.

Effective storytelling can help construct strong bonds between brands and audiences.

The founder of Single Tree BBQ talks about building community with the perfect plate of barbecue, capturing customer data, and the power of podcasting and online storytelling.

How learning the art of storytelling can help you positively influence the world around you.

Creativity is an ongoing negotiation with yourself and the world. While making space in the daily hustle of running a business is difficult, finding small ways to tap into your creative mind can spark insights and innovations that broaden your business's horizons.

The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.

Stories aren't just for kids, they're how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.

Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.

Slideshows can easily be the bane of employees' workdays. But, if you know how to give an excellent presentation, your colleagues can walk away with actionable insights that will improve your bottom line.

The filmmaker started independent film distribution company ARRAY so she'd always have a "liberated territory" where she could tell stories she cared about.

Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.

Your founding story is important, but the way you share it can make -- or break -- the image of your company. Here are four ways to ensure it translates in a way that resonates.

Three of the most important lessons Marcus Bullock has learned from building Flikshop.

In a world where we're bombarded with information on all sides, using images and visuals to convey ideas is an effective way to cut through the noise and connect with consumers.

Still slapping a bunch of facts and figures into your copy? Try wrapping your core message into a story that will breathe life into your brand while simultaneously capturing your audience's attention (and wallets).

Strategic storytelling will build brand loyalty, provide a better customer experience and power an evolution in your company.

It's a silver bullet of success that will help you nail your pitch presentation every time.

The pathways, both conscious and subconscious, form our personal and business stories.

Take advantage of this brilliant PR strategy.

Investors want to invest in people, and people come to life through stories.

It doesn't matter how polished you look on Instagram: If you don't own the parts of you that are hiding from the public eye, they will end up owning you.