Krista Mashore

Krista Mashore

Entrepreneur Leadership Network Contributor
CEO of Krista Mashore Coaching

Krista Mashore, named Yahoo Finance’s No. 1 Digital Marketer to Watch, runs two multi-million-dollar businesses and has authored four bestselling books. In the top 1% of coaches in the nation, Mashore has revolutionized the way professionals and entrepreneurs market themselves online.

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Would You Rather Change or Let Your Business Die?

When markets shift, you've got to pivot and adapt. When you experience ongoing issues in your business, you've got to change. But when it comes down to it, will you follow through?

Success Demands Sacrifice. What Are You Willing to Give Up?

In the excitement and stress of building a new career or business, it's easy to sacrifice everything for that goal. But you need to be smart and deliberate about what you're sacrificing.

Set Yourself Up for Success By Setting Expectations

It doesn't matter if you have a dynamite product or brilliant service to offer. If you don't establish boundaries and expectations with customers, they'll be disappointed.

This Core Principle Will Bring You More Success

When you're working so hard to build a successful business, focusing on giving and serving rather than getting seems almost counterintuitive. But it's not, and here's why.

5 Strategies to Ace the Difficult Conversations in Your Business

Whether it's with investors, customers or employees, tough conversations in business are inevitable. Learning to handle these conversations well can often make or break a business, so here are some ways to tackle those hard moments whenever they come along.

3 Tips For Heating Up Cold Calls

Wouldn't it feel great to walk into a room of potential customers who already have a favorable impression of you and what you offer? Take a look at a few steps for turning a cold call into a hot one.

4 Ways to Make the Best First Impression With Your Customers

Communication with your customers is always important, but it's especially critical when they first engage with you. Those first interactions set the tone, so here's how to get off on the right foot from the start.

Burn Your Boats (Metaphorically) and Forge a Path to Success

There's a huge difference between building a business or future that you want to have, versus one that you absolutely must have. Here's why you need to "burn your boats" to ensure there's no other path but a successful one.

Successful Entrepreneurs Need These 3 People Skills

Being an effective communicator is not just about how articulate you are, though that's important - it's also about how well you connect with people and the relationships you can form. Fortunately, "being good with people" is a skill you can learn (and need to learn) if you want to be successful.

Change the Way You Speak to Shift Your Mindset and Unlock Your Potential

Eliminating or reducing the use of just a few key words and phrases, and substituting better ones, can have an enormous impact on yourself, your staff and your bottom line.

Don't Offer Customers Discounts If You Want to Be Successful

Cutting prices for products or services may seem a tempting proposition, but it comes with significant consequences.

Use This Powerful Method of Persuasion to Keep Customers Coming Back for More

If you base your sales process on manipulation or pressure, you're missing out on much more enduring successes.

You Have to Fail If You Want to Succeed

Setbacks can't define who you are unless you let them, and here's how to make sure that doesn't happen.

6 Strategies for Leaders Ready to Make the Magic Happen in 2022

Unless you're a solopreneur, being a leader isn't just part of the job. It is the job.

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