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Entrepreneur Leadership Network Contributor
CEO of Krista Mashore Coaching
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In the excitement and stress of building a new career or business, it's easy to sacrifice everything for that goal. But you need to be smart and deliberate about what you're sacrificing.
It doesn't matter if you have a dynamite product or brilliant service to offer. If you don't establish boundaries and expectations with customers, they'll be disappointed.
Whether it's with investors, customers or employees, tough conversations in business are inevitable. Learning to handle these conversations well can often make or break a business, so here are some ways to tackle those hard moments whenever they come along.
Communication with your customers is always important, but it's especially critical when they first engage with you. Those first interactions set the tone, so here's how to get off on the right foot from the start.
There's a huge difference between building a business or future that you want to have, versus one that you absolutely must have. Here's why you need to "burn your boats" to ensure there's no other path but a successful one.
Being an effective communicator is not just about how articulate you are, though that's important - it's also about how well you connect with people and the relationships you can form. Fortunately, "being good with people" is a skill you can learn (and need to learn) if you want to be successful.
Eliminating or reducing the use of just a few key words and phrases, and substituting better ones, can have an enormous impact on yourself, your staff and your bottom line.
Cutting prices for products or services may seem a tempting proposition, but it comes with significant consequences.
Learn where to focus for maximum success.
If you base your sales process on manipulation or pressure, you're missing out on much more enduring successes.
Unless you're a solopreneur, being a leader isn't just part of the job. It is the job.