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4 Keys to Crafting a Winning Startup Story
Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
Peter S. Cohan
The 4 Stories Entrepreneurs Need to Tell
To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
3 Secrets of Building a Personal Brand From a Marketing Master
Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Don't think you can write or tell a good story? Now is the time to learn.
How I Landed My First Book Deal
If you're thinking of self-publishing your first book, this just might change your mind.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
5 Big Company Branding Strategies Any Business Can Utilize
Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
The 4 Elements of Better Branding Your Startup in 2015
In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Culture, or Defining How Things Get Done, Is Passed Down Through Stories
A company's culture isn't something that gets built after it "grows up." Leaders form their organizational culture from day one.
Doug and Polly White
7 Scientifically Proven Steps to Increase Your Influence
Would you like to become the most memorable person in the room? Who wouldn't? Read on to learn about some of the methods taught by behavioral investigator Vanessa Van Edwards.
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
How to Tell Your Small-Business Story
When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
7 Tips for Storytelling That Dazzles Audiences
Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
Ask the Expert
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
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