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Today's Most Read
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News and Articles About Storytelling
Culture, or Defining How Things Get Done, Is Passed Down Through Stories
A company's culture isn't something that gets built after it "grows up." Leaders form their organizational culture from day one.
Doug and Polly White
7 Scientifically Proven Steps to Increase Your Influence
Would you like to become the most memorable person in the room? Who wouldn't? Read on to learn about some of the methods taught by behavioral investigator Vanessa Van Edwards.
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
How to Tell Your Small-Business Story
When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
7 Tips for Storytelling That Dazzles Audiences
Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
Ask the Expert
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
27 Formulas That Can Drive Clicks and Engagement on Social Media
Here's a hint: It has a lot to do with storytelling.
Why 2014 Was the Year of the Story
Storytelling was the common thread in an otherwise mercurial year in business.
The 4 Elements of the Most Persuasive Copy
You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Answer These 6 Questions Before Sinking Money Into Some Entrepreneur's Great Idea
Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.
Master These 4 Simple Pitching Concepts to Capture a Room's Attention
Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.
5 Secrets to Crafting the Perfect Startup Story
When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.
The Supreme Sales Advantage of a Family Business Is the Family Story
Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.
How Storytelling Can Create Brand Value for Your Business
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
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