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Enchant Customers With the Story Behind Your Brand
People connect more easily with brands that make their story a central part of the customer experience.
Chip R. Bell
Mastering Your Brand's Story
Effective storytelling can help you capture the hearts and minds of customers.
Small Business PR
Ask the Expert
It's Your Vision: Help Them See It
If you want to spur positive changes in your team and your customers, it's time to start communicating visually.
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
4 Tips to Successful Business Storytelling
By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Small Business PR
It's Not You, It's Your Story: Why Branding Matters
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
How to Get Your Ideas to Stick
The more of these critical elements you have, the better the chance your message will stand out.
How to 'StorySell' Your Way to a Sale
Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Dan S. Kennedy
Here's How to Strike Up a Conversation With Almost Anyone
The best entrepreneurs seem to have an innate ability to connect with strangers.
Small Business - Big Impact
How Understanding Behavioral Psychology Can Help Your Business Blossom
Tony Robbins says understanding humanity's six basic needs can be an entrepreneurial game-changer.
10 Ways to Engage Your Audience During an Important Meeting
Every time you take the stage, you compete against dozens of distractions. Learn how to maximize all the forces in your favor.
Speak in Front of Others Like a Pro
If you've been asked to address a crowd, you probably have valuable insights. Follow these 10 tips and you'll be sharing them with confidence.
4 Keys to Crafting a Winning Startup Story
Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
Peter S. Cohan
The 4 Stories Entrepreneurs Need to Tell
To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
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