Super Bowl: Page 7
5 of the Most Controversial Ads in Recent History
From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
The CEO of Carl's Jr. Doesn't Care If You're Offended by the Chain's Sexy Ads
The burger chain runs commercials starring swimsuit models for the same reason it is putting a hotdog on top of a cheeseburger: because 'young, hungry guys' love it.
Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them
Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
The New Prime Time for Ads -- and How to Use It to Your Advantage
The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season
The process of bringing a product to market is grueling preparation for the demands of what follows.
What the Super Bowl Taught Us About Faith at Work
The nature of this year's ads tells us something about a growing positivity at corporations.
Katy Perry Strikes Mobile Game Deal With Maker of Kim Kardashian's App
The game will feature Perry's voice, likeness and personality, and is slated to launch before the end of the year.
3 Essentials for Winning Like a Super Bowl Champ
Careful planning, thorough preparation and spirited execution are the pillars of success in every endeavor.
5 Lessons From Mostly Safe Super Bowl Ads
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
The 10 Most Talked-About Super Bowl Commercials of 2015
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
5 Plays That Make Your Email Marketing Score
The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
Expecting a Surge in Customers for Super Bowl? How These 5 Franchises Do It.
Here's how Papa John's, Blimpie and other franchises are getting ready for one of their busiest days of the year.
Social Media Is the Super Bowl Ad Every Brand Can Afford
A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.