A deep analysis of how, when and where people mention brands and companies reveals openings for getting noticed.
A sampling of how companies large and small have used the new GIF capability for their marketing purposes.
60 Second Solutions
Understand the value of conversation to conquer this social platform.
Here's how to get started on the microblogging platform and what you should and should not do.
With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
The brands with the most followers aren't necessarily the ones with the most engaged followers.
Social Media Marketing
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
To the surprise of many, some people find Twitter difficult to understand. Are hashtags really that confusing?
If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
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