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What to Do When Customers Trash Your Brand Online
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If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
May 3, 2013 in Online Marketing
Twitter Ads Now Available to All U.S.-Based Small Businesses

Twitter Ads Now Available to All U.S.-Based Small Businesses

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The social media giant announced today it will open up its invite-only ad platform to all business owners.
April 30, 2013 in Social Media
Creating Viral Tweets for Your Business

Creating Viral Tweets for Your Business

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How to create Twitter content that's forwarded over and over again.
April 18, 2013 in Social Media
14 Steps to Generating Leads on Twitter

14 Steps to Generating Leads on Twitter

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This list can help you land new business.
April 12, 2013 in Social Media
What Not to Say on Twitter

What Not to Say on Twitter

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To make sure you don't put your foot in your mouth, a Twitter expert offers tips on what you should never say to your Twitter followers.
April 5, 2013 in Social Media
Twitter's New 'Cards' Include Features for Business

Twitter's New 'Cards' Include Features for Business

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Users can display photos, app information and products for sale.
April 3, 2013 in Social Media
How to Jumpstart Engagement on Twitter (Infographic)

How to Jumpstart Engagement on Twitter (Infographic)

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Find out the best time of day, length of tweet and more.
March 31, 2013 in Social Media
What to Say on Twitter

What to Say on Twitter

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Ideas that will help you create Tweets that your followers will want to read.
March 29, 2013 in Social Media
10 Tips for Using Twitter Like a Pro

10 Tips for Using Twitter Like a Pro

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In honor of Twitter's seventh birthday, we've compiled this list of tips for getting the most out of the popular social network.
March 21, 2013 in Social Media
Using Twitter for Sales and Marketing

Using Twitter for Sales and Marketing

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Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
March 21, 2013 in Online Marketing
How to Create a Successful Twitter Contest

How to Create a Successful Twitter Contest

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Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.
March 15, 2013 in Social Media
Building Your Brand on Twitter

Building Your Brand on Twitter

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Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
March 8, 2013 in Social Media
What You Can Learn From Justin Bieber About Marketing on Twitter

What You Can Learn From Justin Bieber About Marketing on Twitter

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Three lessons from the teen pop sensation's Twitter strategy.
March 4, 2013 in Social Media
Using Twitter's Promoted Services

Using Twitter's Promoted Services

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Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
March 1, 2013 in Social Media
The ABCs of Twitter, Part II

The ABCs of Twitter, Part II

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The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
February 20, 2013 in Social Media
3 Ways to Make Your Brand Memorable on Social Media

3 Ways to Make Your Brand Memorable on Social Media

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Advice from business leaders who have mastered the art of social media marketing.
February 19, 2013 in Online Marketing
The ABCs of Twitter, Part I

The ABCs of Twitter, Part I

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This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
February 19, 2013 in Social Media
5 Marketing Lessons From the Super Bowl's Most Popular Commercials

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

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What small-business owners can learn from the best of the big budget ads.
February 4, 2013 in Advertising
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

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What you can learn about tweeting about trending topics from marketing giants.
February 4, 2013 in Social Media
Video: Getting Started on Twitter and Facebook As a Business OwnerPlay Video

Getting Started on Twitter and Facebook As a Business Owner (Video)

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Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
January 7, 2013 in Social Media
The 5 Biggest Twitter Marketing Fails of 2012

The 5 Biggest Twitter Marketing Fails of 2012

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A look at the mistakes of some of the biggest brands, and what you can learn from them.
December 17, 2012 in Social Media
10 Things Entrepreneurs Should Be Tweeting About

10 Things Entrepreneurs Should Be Tweeting About

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Why you shouldn't overlook your personal account when building your company's brand on the social network.
November 16, 2012 in Social Media
Twitter's Profile Pages Redesign Offers More Branding Opportunities

Twitter's Profile Pages Redesign Offers More Branding Opportunities

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How to take advantage of larger images and other design changes to draw more attention to your business.
September 18, 2012 in Social Media
Big Companies Are Adapting to Social Media Marketing

Big Companies Are Adapting to Social Media Marketing

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New reports show that more large companies are using social media to promote their brands.
September 11, 2012 in Social Media
Richard Branson on How to Connect With Your Customers

Richard Branson on How to Connect With Your Customers

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The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
September 10, 2012 in Marketing Ideas

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