Influencer Marketing
There's a Simple Process to Avoid Working With Influencers With Bot Followers
While fraud is something that certainly exists, I'd argue that advertisers are primarily to blame for creating it.
Advertising
Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.
With so much media available to consume, quality matters more than ever for ads.
Social Media Marketing
You Can't Treat Social Media as an Add-on or Afterthought
Here are three ways to help -- not hurt -- your brand on social media.
