Alp Mimaroglu

Alp Mimaroglu

Guest Writer
Demand Generation and Marketing Technology Expert

About Alp Mimaroglu

Alp Mimaroglu is a digital marketing team leader who specializes in creating highly effective marketing engines for companies from startups to Fortune 500 companies. Mimaroglu has written about business and marketing for Business Insider, Fortune, Convince & Convert, the Content Marketing Institute, Kissmetrics and Moz. 

More From Alp Mimaroglu

Innovation Now

3 Executive-Branding Lessons We Can Learn From Elon Musk

Like him or not, the polarizing founder of Tesla and SpaceX has successfully demonstrated transformational leadership.
Growth Strategies

How to Keep Up With Customer Expectations

Changing technology makes it that much easier to give consumers what they want.
Innovation Now

The Real Reason Sales and Marketing Teams Use AI

How artificial intelligence can make your team more human.
Innovation Now

3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation

A virtual assistant named 'Angie' has done amazing things for cloud security company CenturyLink.
Marketing

4 Major Marketing Trends for 2020 and Beyond

Do you know what 'on-SERP SEO' means in the marketing universe? You're not alone, but you are missing an opportunity.
marketing content

3 Reasons -- and a Whole Lot of Data Points -- on Why You Should Create Even More Written Content for 2019

Written content isn't going anywhere anytime soon, multiple studies show. Marketing leaders would be smart to recognize that fact.
Bad Bosses

5 Surefire Ways to Become a Better, More Effective Leader

50 percent of employees in one study said they'd quit to at some point to escape a bad boss. Are you a 'bad' boss?
Google

Here's How Google Trains World-Class Managers (Using A Bit of Data Science Helps)

The search giant created a 10-point checklist that all company founders need to see.
Networking

Your Network Is Your Net Worth: 5 Lessons on Building Stronger Networks

A company was sold to Oracle for $871 million precisely because its co-founder had previously built strong, shared relationships with Oracle.
Competitors

What 'Second Movers' Can Learn From Lyft And Uber

Lyft has moved in to fill the vaccum Uber's shenanigans created. Good pay is only one part of its plan. Will it become the No. 1 ride-sharing app?
Success and Failures

What Mark Cuban Learned From His 6 Biggest Failures

Forget your failures. No one cares until you succeed.
Success and Failures

How Kevin O'Leary Overcame 6 Formative Failures

Mr. Wonderful learned from each not-so-pleasant experience.
Lessons

What Richard Branson Learned From His 7 Biggest Failures

The mark of a true entrepreneur is the ability to adapt to changing circumstances.
Success Strategies

How Tony Robbins Overcame His 5 Biggest Setbacks

Your past is past, your future is unwritten.
Jack Ma

How Jack Ma Overcame His 7 Biggest Failures

Ma, one of the world's most successful entrepreneurs, seems proudest that he was happy with little and able to overcame much.