Marketing consultant and author
John Arnold is a marketing strategist and author offering practical marketing tips and advice to B2B companies. Connect with him at JohnArnold.com.
Proposed changes to the tax code will protect employees from the very real risk of having to pay taxes on stocks they can't sell.
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Make More Happen
What a prominent early-stage investor said of his battle with depression and his seven strategies for other entrepreneurs coping with it.
Use this six-step process to make sure you have more gut than glut in your marketing budget.
Start your new year with these trends to stay customer-focused and ahead of the competition.
Social Media Marketing
Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
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Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.