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John Arnold

John Arnold

Guest Writer / Marketing consultant and author

John Arnold is a marketing strategist and author offering practical marketing tips and advice to B2B companies. Connect with him at JohnArnold.com. 

Stock Options

Startup Employees Soon Could See Greater Benefits From Stock Options

Proposed changes to the tax code will protect employees from the very real risk of having to pay taxes on stocks they can't sell.
Sales

Vice Presidents of Marketing Are Busy People. Here's How to Properly Pitch to Them.

Use these 10 guidelines to prepare for a successful engagement with a marketing decision-maker.
Depression

Preventing Startup Suicide. Literally.

What a prominent early-stage investor said of his battle with depression and his seven strategies for other entrepreneurs coping with it.
Marketing

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.
Marketing Strategies

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.
Social Media Marketing

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Marketing

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
Technology

The Top Five Mobile Marketing Mistakes

Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.