John Arnold


John Arnold is a Boulder, Colo.- based consultant, speaker and trainer specializing in marketing advice for small businesses. He is the author of three marketing books in the 'For Dummies' series including Web Marketing All-In-One Desk Reference and Mobile Marketing for Dummies. Follow him on Twitter: @ArnoldMarketing

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Startup Employees Soon Could See Greater Benefits From Stock Options

Proposed changes to the tax code will protect employees from the very real risk of having to pay taxes on stocks they can't sell.


Vice Presidents of Marketing Are Busy People. Here's How to Properly Pitch to Them.

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Thought Leaders

Preventing Startup Suicide. Literally.

What a prominent early-stage investor said of his battle with depression and his seven strategies for other entrepreneurs coping with it.


How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.


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Start your new year with these trends to stay customer-focused and ahead of the competition.

Social Media

6 Ways to Use Social Data for Targeted Marketing

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