John Arnold

Marketing consultant and author

John Arnold is a marketing strategist and author offering practical marketing tips and advice to B2B companies. Connect with him at JohnArnold.com. 

Latest

Taxes

Startup Employees Soon Could See Greater Benefits From Stock Options

Proposed changes to the tax code will protect employees from the very real risk of having to pay taxes on stocks they can't sell.

Marketing

Vice Presidents of Marketing Are Busy People. Here's How to Properly Pitch to Them.

Use these 10 guidelines to prepare for a successful engagement with a marketing decision-maker.

Thought Leaders

Preventing Startup Suicide. Literally.

What a prominent early-stage investor said of his battle with depression and his seven strategies for other entrepreneurs coping with it.

Marketing

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.

Marketing

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.

Social Media

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.

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