📺 Stream EntrepreneurTV for Free 📺

How Threads is Transforming Social Media as We Know It By continuously refining and innovating, social media platforms can harness the power of Threads to create a more engaging, informed and inclusive social media experience for users worldwide.

By Baruch Labunski Edited by Micah Zimmerman

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Social media platforms have revolutionized how we communicate, connect and share information. From Twitter to Facebook, Instagram to Snapchat, these platforms have become an integral part of our daily lives.

While they have undoubtedly brought people together, they have also given rise to new challenges, such as information overload, echo chambers and disjointed conversations. In response to these challenges, a new trend is emerging that aims to change the social media conversation for the better: threaded discussions. One notable example of this trend is the introduction of Threads, a feature reshaping how we engage and interact on social media platforms.

Related: If You Don't Start Using Threads You Will Fall Behind — Here's Why the New Tech is a Game Changer For Entrepreneurs

What makes Threads unique

Threads, initially introduced by Twitter and later adopted by other platforms, represent a departure from the traditional linear structure of social media conversations. Instead of a series of disconnected replies, threads enable users to create and follow conversations organized around a central topic. This innovation allows for more coherent, focused and meaningful discussions within the fast-paced world of social media.

By creating a clear structure, Threads enable users to follow the flow of the conversation more easily, ensuring that essential points are not missed. One of the primary ways that Threads is unique is its ability to enhance context and clarity in social media conversations. In the past, replies and comments could easily get lost in the flood of information, making it challenging to understand the progression of a conversation. Threads address this issue by visually organizing responses in a hierarchy.

Related: Meta Threads Its Way To New Heights

The Threads user experience

Threads has transformed the user experience on social media platforms by introducing a more organized and engaging way to start and participate in discussions. To start a discussion on Threads, users typically begin by composing a central post or Tweet on a specific topic. This post serves as the starting point or the "root" of the thread. Users can then attach related tweets or replies to the root post, creating a connected conversation that revolves around the initial topic.

Participating in a thread involves replying to the root post or any existing replies within the discussion. Users can directly respond to a specific tweet or reply within the thread when replying. This feature allows for more targeted and contextualized conversations. Threads often include a "follow" option that lets users stay updated on the discussion. By following a thread, users receive notifications whenever new replies are added, ensuring they remain engaged with the ongoing conversation.

For example, imagine a user on Twitter who wants to discuss climate change. They would compose a tweet addressing the issue and share it with their followers. Others interested in the topic can then reply to the tweet, and their replies become part of the thread, linked directly to the root tweet.

This structure allows for a more focused and coherent conversation. As this example shows, Threads enable users with shared interests to unite and form communities around specific topics. This leads to creating niche communities where users can exchange ideas, collaborate on projects and build relationships based on mutual interests. Additionally, users can easily share threads with others, enabling discussions to reach a broader audience.

Related: 'We Want To Do It Differently': Mark Zuckerberg and Elon Musk Continue Feud as Meta Launches 'Threads'

Encouraging deeper community engagement

One of the significant advantages of Threads is their ability to foster niche communities. By organizing conversations around specific topics, Threads create spaces for users with shared interests to come together, exchange ideas, and build communities. This can lead to tighter-knit communities where individuals can connect and collaborate on subjects of mutual interest. Threads have the potential to connect like-minded individuals, fuel creativity and enable the growth of specialized communities within the broader social media landscape.

By organizing conversations, Threads provide a platform for users to express their thoughts, opinions and perspectives more comprehensively and cohesively. Hence, another significant advantage of Threads is their potential to encourage deeper engagement within a community.

In addition to this community-building organizational structure, Threads can play a role in combating misinformation and toxic behavior on social media platforms. By providing a structured environment for discussions, Threads encourage users to present evidence, share credible sources, and fact-check information. The hierarchical organization of Threads can also facilitate moderation and discourage toxic behavior by promoting more thoughtful and respectful interactions. While it may not entirely eliminate these challenges, Threads can contribute to a healthier and more informed social media environment.

As social media continues to shape our online interactions, the introduction of Threads represents a significant shift in how we engage with one another. Threads provide an opportunity to enhance the quality of conversations on social media platforms. By structuring discussions around central topics, Threads enable users to have more coherent and meaningful interactions. This can lead to more insightful exchanges, deeper engagement and the potential for collaborative problem-solving. Threads have the potential to foster more productive dialogues, improve information sharing and encourage critical thinking.

Despite their potential, Threads may face certain challenges in its widespread adoption and effectiveness. Firstly, introducing a new feature like Threads may require users to adapt to a different way of engaging with social media. Second, as Threads become more prevalent, there is a risk of fragmenting conversations across multiple threads, making it challenging to track and engage with discussions effectively. Third, while Threads can help combat toxicity, they also present new challenges for moderation. Finally, it is crucial to ensure that Threads are accessible to all users, including those with disabilities.

Threads hold significant potential to shape the future of social media by enhancing conversation quality, nurturing niche communities, combating misinformation and toxicity, and amplifying user voices. However, challenges such as usability, fragmentation, moderation and accessibility need to be addressed for Threads to become a widely adopted and effective feature.

Baruch Labunski

Entrepreneur Leadership Network® Contributor

CEO of Rank Secure

Baruch Labunski is an entrepreneur, internet marketing expert and author from Toronto. He currently serves as CEO of Rank Secure, an award-winning web design and internet marketing firm.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.


Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.