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Was Hostess' Bizarre #OpeningDay Tweet an Epic Fail or Savvy Social Media Marketing?
Though the Twitterverse initially reeled at the post, Hostess insists it's having the last laugh.
Growing a Business
Adult Butt Wipes and Razors by Mail: How Dollar Shave Club Takes on the Big Companies
A hit YouTube video launched Dollar Shave Club into the minds (and medicine cabinets) of men everywhere. But the company is just getting started.
Color War: Brands Attempt to Cash In on the Great Dress Debate via Social Media
Black and blue or white and gold?
'Alex From Target' Quits Cashier Gig to Pursue Movies, Music and National Tour
In a new YouTube video, the 17-year-old announced he would be going on tour, vending merchandise and pursuing a career in entertainment.
5 Ways to Increase the Odds of Your Content Going Viral
It's always a mystery why particular content catches fire but you can make it much likelier.
The Potato Salad Kickstarter and the Art of Getting Discovered
The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
The Founder of This Website Is Begging People to Stop Using His Service
'Please stop buying this horrible glitter product,' the founder says. 'I'm sick of dealing with it.'
The Entrepreneur's Guide to Creating Content That Gets Shared
Creating content is just one part of the equation. You then have to make sure people are reading it and spreading the word.
Ready To Launch
7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants
Use these strategies to focus your effort to go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.
5 Ways To Make Your Startup Addictive
Here is how to get your clients clamoring for more of your product or service.
5 Secrets to Making Your Startup Go Viral
Here's how you can create a viral effect that will help your product spread via your customers' networks.
#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme
A beta startup called Breakr is now back peddling from its initial claims that it was responsible for the viral spectacle.
3 Effective Channels for Marketing Your Mobile App
These avenues bring in predictability in growth and user acquisition.
How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Could SoundCloud Really Shut Down?
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