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#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme
A beta startup called Breakr is now back peddling from its initial claims that it was responsible for the viral spectacle.
3 Effective Channels for Marketing Your Mobile App
These avenues bring in predictability in growth and user acquisition.
How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
How We Drove 10K Unique Visitors to a New Product in a Month
With these five tactics, traffic started flowing to a service that had just launched.
What Facebook's Crackdown on 'Click Bait' Means for Businesses
Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?
Attention-grabbing exploit? Check. Viral hashtag? Yup. Celebrity participants? The floodgates seem to be opening.
Why Ello Suddenly Went Viral
The fledgling social network was one of the most talked-about items last week. Here's why.
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
5 Simple Hacks to Make Your Content Way More Shareable
What makes one headline more likely to be shared than another? Here's what you need to know.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Keep your audience entertained with a video or photo that they want to see.
Social Media Marketing
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge
No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
What You Can Learn About Marketing From an 'Icy' Phenomenon
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
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