Viral Marketing

News and Articles About Viral Marketing

Why Ello Suddenly Went Viral
Social Media

Why Ello Suddenly Went Viral

The fledgling social network was one of the most talked-about items last week. Here's why.
Nina Zipkin
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Viral Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
Pratik Dholakiya
5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
Marketing Strategies

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Pratik Dholakiya
5 Simple Hacks to Make Your Content Way More Shareable
Viral Marketing

5 Simple Hacks to Make Your Content Way More Shareable

What makes one headline more likely to be shared than another? Here's what you need to know.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
Trademarks

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Laura Entis
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Viral Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
Gabrielle Boko
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge
Social Media Marketing

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
Robert Tuchman
What You Can Learn About Marketing From an 'Icy' Phenomenon
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
John Brubaker
10 Brilliant Marketing Stunts That Put Startups on the Map
Marketing ideas

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
How to Make Your Content Go Viral
Viral Marketing

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Al Lautenslager
Why Your Content Isn't Going Viral (Infographic)
Viral Marketing

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Kristin Piombino
Is Your Social Media Content D.O.A.? Try This. (Infographic)
Social Media

Is Your Social Media Content D.O.A.? Try This. (Infographic)

You put lots of time into crafting the perfect post, only for it to fall flat. Here's how to increase its shots at going viral.
Wendy Frink
Influencers

5 Tricks to Get Influencers to See and Share Your Content

Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.
Jon Salm
Best Practices for Businesses Using Facebook
Facebook

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Geoff Weiss