Viral Marketing

News and Articles About Viral Marketing

Was Hostess' Bizarre #OpeningDay Tweet an Epic Fail or Savvy Social Media Marketing?
Social Media

Was Hostess' Bizarre #OpeningDay Tweet an Epic Fail or Savvy Social Media Marketing?

Though the Twitterverse initially reeled at the post, Hostess insists it's having the last laugh.
Geoff Weiss
Adult Butt Wipes and Razors by Mail: How Dollar Shave Club Takes on the Big Companies
Growing a Business

Adult Butt Wipes and Razors by Mail: How Dollar Shave Club Takes on the Big Companies

A hit YouTube video launched Dollar Shave Club into the minds (and medicine cabinets) of men everywhere. But the company is just getting started.
'Alex From Target' Quits Cashier Gig to Pursue Movies, Music and National Tour
Growth Strategies

'Alex From Target' Quits Cashier Gig to Pursue Movies, Music and National Tour

In a new YouTube video, the 17-year-old announced he would be going on tour, vending merchandise and pursuing a career in entertainment.
Geoff Weiss
5 Ways to Increase the Odds of Your Content Going Viral
Viral Marketing

5 Ways to Increase the Odds of Your Content Going Viral

It's always a mystery why particular content catches fire but you can make it much likelier.
Kimanzi Constable
The Potato Salad Kickstarter and the Art of Getting Discovered
Viral Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Alicia Lawrence
The Founder of This Website Is Begging People to Stop Using His Service
Selling Online

The Founder of This Website Is Begging People to Stop Using His Service

'Please stop buying this horrible glitter product,' the founder says. 'I'm sick of dealing with it.'
Taylor Lorenz
The Entrepreneur's Guide to Creating Content That Gets Shared
Content Marketing

The Entrepreneur's Guide to Creating Content That Gets Shared

Creating content is just one part of the equation. You then have to make sure people are reading it and spreading the word.
Adam Toren
7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants
Tools

7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants

Use these strategies to focus your effort to go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.
Matthew Toren
5 Ways To Make Your Startup Addictive
Customer Loyalty

5 Ways To Make Your Startup Addictive

Here is how to get your clients clamoring for more of your product or service.
Brian Horn
5 Secrets to Making Your Startup Go Viral
Viral Marketing

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme
Viral Marketing

#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme

A beta startup called Breakr is now back peddling from its initial claims that it was responsible for the viral spectacle.
Geoff Weiss
Mobile Apps

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Rahul Varshneya
How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
Viral Marketing

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Geoff Weiss