Viral Marketing

News and Articles About Viral Marketing

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
What You Can Learn About Marketing From an 'Icy' Phenomenon

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
10 Brilliant Marketing Stunts That Put Startups on the Map

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
How to Make Your Content Go Viral

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Why Your Content Isn't Going Viral (Infographic)

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Is Your Social Media Content D.O.A.? Try This. (Infographic)

Is Your Social Media Content D.O.A.? Try This. (Infographic)

You put lots of time into crafting the perfect post, only for it to fall flat. Here’s how to increase its shots at going viral.
5 Tricks to Get Influencers to See and Share Your Content

5 Tricks to Get Influencers to See and Share Your Content

Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.
Best Practices for Businesses Using Facebook

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
How to Get the Word Out About a Product Adored by Customers

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
The Sweet and Simple Marketing Lesson From 'House of Cards'

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
 Useful and Easy Gets More People Sharing Your Content

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
A Scientific Take on Viral Marketing

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.
The Magic Formula for Viral Content

The Magic Formula for Viral Content

Want your articles and blog posts to be read by all? Pictures are a must, and so are lots of words.
A Benign Virus: Your Company's Content Shared Across Social Media

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.
The Science Behind Crafting Contagious Content

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
WATCH: Dads Get Their Own #WorldsToughestJob Video

WATCH: Dads Get Their Own #WorldsToughestJob Video

You’ve probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more.
The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
These Are the Types of Posts People Share the Most on Facebook

These Are the Types of Posts People Share the Most on Facebook

If you want your content to be seen on Facebook, these types of updates can get you the most traction.
LOLCats, FAIL and Dog Advice: What Does It All 'Meme'?

LOLCats, FAIL and Dog Advice: What Does It All 'Meme'?

Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon.
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.

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