Viral marketing
BY Ted Prodromou
How to create Twitter content that's forwarded over and over again.
10 Marketing Masterworks
BY Jennifer Wang
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
What Makes Your Video Shareable -- And Viral
BY Stephen Voltz and Fritz Grobe
To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Make Your Videos More Likely to Go Viral
BY Steve Strauss
What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web.
What You Can Learn About Social Media from Big Bird
BY Catherine Clifford
The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
Six Ways to Make Your Content Go Viral
BY AJ Kumar
It can be difficult to predict what will go viral, but catchy content can increase your chances.
How Zombies Became a Social-Media Firebomb
BY Shira Lazar
Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
BY Shira Lazar
The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Three Tips for Reinventing a Product
BY Teri Evans
How an artisan salt shop sprinkles ingenuity into its business -- and you can, too.
DailyCandy's Dany Levy on Taking Initiative
BY Teri Evans
The company founder shares how she overcame a crisis of confidence to build a multimillion dollar business.




