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News and Articles About Viral marketing

The Science Behind Crafting Contagious Content
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Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
April 23, 2014 in Marketing
How These 10 Marketing Campaigns Became Viral Hits

How These 10 Marketing Campaigns Became Viral Hits

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Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
April 23, 2014 in Marketing
WATCH: Dads Get Their Own #WorldsToughestJob Video

WATCH: Dads Get Their Own #WorldsToughestJob Video

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You’ve probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
April 18, 2014 in Social Media
Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

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The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
March 27, 2014 in Franchises
Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

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The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more.
March 17, 2014 in Technology
The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

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There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
March 11, 2014 in Marketing
These Are the Types of Posts People Share the Most on Facebook

These Are the Types of Posts People Share the Most on Facebook

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If you want your content to be seen on Facebook, these types of updates can get you the most traction.
March 6, 2014 in Social Media
Video: LOLCats, FAIL and Dog Advice: What Does It All 'Meme'?Play Video

LOLCats, FAIL and Dog Advice: What Does It All 'Meme'? (Video)

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Even though memes have been around for quite some time, not everyone knows exactly what these viral sensations entail. As they continue to rage on, the king of the meme, Cheezburger founder Ben Huh, gives us the lowdown on this phenomenon.
February 6, 2014 in Lifestyle
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

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Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
January 22, 2014 in Growth Strategies
How WestJet Won Christmas With the Best Publicity Stunt Ever

How WestJet Won Christmas With the Best Publicity Stunt Ever

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Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
December 12, 2013 in Marketing
In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

In New Lawsuit, Beastie Boys Say GoldieBlox Acted 'Despicably With Oppression, Fraud and Malice'

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The legal battle continues over the toy maker's use of 'Girls' in a video that went viral.
December 11, 2013 in Growth Strategies
GoldieBlox Removes Popular Video After Legal Fight With the Beastie Boys

GoldieBlox Removes Popular Video After Legal Fight With the Beastie Boys

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In a message posted to its site, the girls game-maker says 'we don’t want to fight.'
November 27, 2013 in Legal Center

GoldieBlox and Beastie Boys In Copyright Infringement Fight Over Viral Video

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The girls game-maker takes some heat after a video it produced has received more than 7 million views on YouTube.
November 23, 2013 in Legal Center
GoldieBlox Video About Girls Becoming Engineers Goes Viral

GoldieBlox Video About Girls Becoming Engineers Goes Viral

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Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
November 21, 2013 in Social Media
Young Entrepreneurs Create a Formula to Give Ads a Viral Boost

Young Entrepreneurs Create a Formula to Give Ads a Viral Boost

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Virool gives businesses a self-serve, social video advertising platform to help get the kind of exposure that only a viral hit can bring.
August 20, 2013 in Business Ideas
Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

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Thought leader Jonah Berger shares his best strategies for how to create wildly popular online content.
June 19, 2013 in Online Marketing

Twitter Makes Analytics Open to All Users, for Free

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Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.
June 14, 2013 in Social Media
How to Harness the Power of Internet Memes for Your Business (Infographic)

How to Harness the Power of Internet Memes for Your Business (Infographic)

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The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
June 10, 2013 in Online Marketing
Creating Viral Tweets for Your Business

Creating Viral Tweets for Your Business

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How to create Twitter content that's forwarded over and over again.
April 18, 2013 in Social Media
10 Marketing Masterworks

10 Marketing Masterworks

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From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
February 18, 2013 in Marketing
What Makes Your Video Shareable -- And Viral

What Makes Your Video Shareable -- And Viral

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To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
January 29, 2013 in Online Marketing
Make Your Videos More Likely to Go Viral

Make Your Videos More Likely to Go Viral

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What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web.
January 20, 2013 in Online Marketing
What You Can Learn About Social Media from Big Bird

What You Can Learn About Social Media from Big Bird

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The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
October 5, 2012 in Your Website
Six Ways to Make Your Content Go Viral

Six Ways to Make Your Content Go Viral

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It can be difficult to predict what will go viral, but catchy content can increase your chances.
April 5, 2012 in Online Marketing
How Zombies Became a Social-Media Firebomb

How Zombies Became a Social-Media Firebomb

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Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
March 8, 2012 in Social Media

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