Viral Marketing

News and Articles About Viral Marketing

The Paradox of What Makes Something Go Viral
Audience

The Paradox of What Makes Something Go Viral

Trying to figure out the recipe for content that goes wild on the Internet is sort of like trying to figure out how to be most popular kid in school. Trying makes it less likely.
Daniel DiPiazza
5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns
Experimental marketing strategies

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
David Saef
You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Deborah Mitchell
3 Lessons from Starbucks' Red Cup 'Controversy'
Marketing

3 Lessons from Starbucks' Red Cup 'Controversy'

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Peter Gasca
6 Steps to Planning a Free Startup Event and Making a Splash
Ready To Launch

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.
Mary Wang
You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan
Ready To Launch

You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan

A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
Alex Iskold
How Tapping Emotional Hot Buttons Can Make Your Content Go Viral
Viral Marketing

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Why Every Entrepreneur Should Study Lil' Dicky
Viral Marketing

Why Every Entrepreneur Should Study Lil' Dicky

This unlikely rapper's ability to create one viral video after another is anything but accidental.
Kian
The 7 Factors That Make for Viral Content
Content Strategy

The 7 Factors That Make for Viral Content

There is no formula for creating content people will share but there are some essentials that make it far more likely they will.
Thai Nguyen
4 Secrets to Starting an 'Idea Epidemic'
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson
6 Epiphanies I've Had Writing Explosive Content
Writing

6 Epiphanies I've Had Writing Explosive Content

A Entrepreneur columnist reflects on the takeaways he's learned so far after seeing some of his articles go viral.
Andrew Medal
iJustine on Creating Massive Social Reach
Viral Marketing

iJustine on Creating Massive Social Reach

And making the process fun, too.
Lewis Howes
Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field
Content

Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field

The increasingly popular platform is giving away powerful tools for producing infectious content whether for fun or to jump start native ad campaigns.
Murray Newlands
Lessons From 7 People Who Got Rich and Famous on Social Media
Social Media

Lessons From 7 People Who Got Rich and Famous on Social Media

When you have fame, money-making opportunities also begin presenting themselves.
Thomas Smale