This NYC Viral Grocer Says All the Online Trolling Has Been ‘Good For Business’

Meadow Lane’s Sammy Nussdorf embraces the backlash over $65 olive oil and $12 grapes.

By Jonathan Small | edited by Jessica Thomas | Dec 18, 2025

When Sammy Nussdorf opened Meadow Lane, a high-end prepared-food market in New York City, the store immediately became the internet’s favorite punching bag. Critics lost it over Tribeca market’s $27 beef salads, $15 chicken nuggets, and $12 grapes, accusing Nussdorf of being out of touch while New Yorkers lost SNAP benefits.

His response? “Controversy and trolling is actually lucrative,” Nussdorf told Fox News Digital. Lines are around the corner and he needs to run his kitchen 24/7 to keep up with demand. Developers from Texas to Abu Dhabi are already hounding him to expand.

His advice to entrepreneurs: “You don’t need to be spending a dime on marketing. You could be doing it yourself on TikTok.”

Read more

When Sammy Nussdorf opened Meadow Lane, a high-end prepared-food market in New York City, the store immediately became the internet’s favorite punching bag. Critics lost it over Tribeca market’s $27 beef salads, $15 chicken nuggets, and $12 grapes, accusing Nussdorf of being out of touch while New Yorkers lost SNAP benefits.

His response? “Controversy and trolling is actually lucrative,” Nussdorf told Fox News Digital. Lines are around the corner and he needs to run his kitchen 24/7 to keep up with demand. Developers from Texas to Abu Dhabi are already hounding him to expand.

His advice to entrepreneurs: “You don’t need to be spending a dime on marketing. You could be doing it yourself on TikTok.”

Read more

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Jonathan Small

Founder, Strike Fire Productions at Strike Fire Productions
Entrepreneur Staff
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV...

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