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Jarrod Walpert

Jarrod Walpert

Guest Writer / Executive Creative Director, Head of Strategy at Havas Formula

A senior-level strategist with over 20 years of experience, Jarrod Walpert is executive creative director, head of strategy at Havas Formula where he oversees research and insights, strategic communications planning and creative ideation for some of today's most influential brands. His experience includes work on Kashi, Heineken, Jaguar Land Rover, SodaStream, Honest Tea, Pottery Barn, Bugaboo and Black & Decker.

Gen X

I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me

Why marketers should re-engage today's most 'ambidextrous' generation.