Lena Grundhoefer

Entrepreneur Leadership Network® Contributor
Founder & Consultant of ZEIGEIST Labs

Lena Grundhoefer is the Founder and Consultant behind ZEITGEIST Labs, a NY-based digital marketing and strategy consultancy. Her consultancy advises Fortune 500 companies and VC-backed startups across entertainment, emerging tech, B2B SaaS, professional services and culture.

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Latest

Growing a Business

5 Ways to Maximize Your Returns at Live Conferences

Industry conferences can make or break your business, but careful planning is required to guarantee a return on your investment.

Tecnología

Tal vez la IA no te quite el trabajo, pero alguien que la use sí lo hará. Aquí te explicamos por qué

La inteligencia artificial está revolucionando las agencias de marketing y relaciones públicas. Estas herramientas pueden aumentar la productividad, pero también hay riesgos que considerar.

Science & Technology

AI May Not Take Your Job, But Someone Using AI Likely Will — Here's Why.

Artificial intelligence is becoming ubiquitous across marketing and public relations agencies. These tools can increase productivity, but there are risks to consider.

Social Media

How to Own Your Online Narrative — Even When the Internet Owns You

People depend on the internet for answers, but controlling the information online about you can be difficult. Here's how to own your narrative when the internet owns you.

Social Media

Navigating Beyond Vanity Metrics — Do Followers, Likes and Comments on Social Media Really Matter?

Brands spend a lot of money chasing vanity metrics on social media, but this doesn't always translate into tangible ROI. Here's what to do about it.

Science & Technology

What Will It Take to Build a Truly Ethical AI? These 3 Tips Can Help.

Ethical AI is a popular buzzword, but companies are finding mixed results trying to leverage it. Here's everything you need to know to navigate the ethical minefield.

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