Lena Grundhoefer
Bio
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Latest
Trendy or Timeless — Which Is Best to Grow Your Business?
Everyone wants a viral moment, but it's only temporary. Memorable brands harness ephemeral trends to resonate beyond the moment.
6 Things Every Brand Should Understand About PR
Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.
5 Ways to Maximize Your Returns at Live Conferences
Industry conferences can make or break your business, but careful planning is required to guarantee a return on your investment.
Tal vez la IA no te quite el trabajo, pero alguien que la use sí lo hará. Aquí te explicamos por qué
La inteligencia artificial está revolucionando las agencias de marketing y relaciones públicas. Estas herramientas pueden aumentar la productividad, pero también hay riesgos que considerar.
AI May Not Take Your Job, But Someone Using AI Likely Will — Here's Why.
Artificial intelligence is becoming ubiquitous across marketing and public relations agencies. These tools can increase productivity, but there are risks to consider.
How to Own Your Online Narrative — Even When the Internet Owns You
People depend on the internet for answers, but controlling the information online about you can be difficult. Here's how to own your narrative when the internet owns you.
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