This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in

Entrepreneur Plus - Short White
For Subscribers

Want To Go Viral? Create Something That Evokes This Feeling You know it when you see it, and you don't have to be a comedic genius to make it work for you.

By Jason Feifer Edited by Frances Dodds

This story appears in the January 2023 issue of Entrepreneur. Subscribe »

Topilskaya | Shutterstock

Right?!

That word can be the key to viral success, according to people who regularly crank out internet-stopping memes and brand videos. But to be clear, you shouldn't say "right?!" in a video yourself. Instead, you must make videos that inspire your viewers to say it.

Right?! is what you say when someone says the thing you're thinking. When something is a little off. When you're part of a communal recognition.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In