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Want To Go Viral? Create Something That Evokes This Feeling You know it when you see it, and you don't have to be a comedic genius to make it work for you.

By Jason Feifer Edited by Frances Dodds

This story appears in the January 2023 issue of Entrepreneur. Subscribe »

Topilskaya | Shutterstock


That word can be the key to viral success, according to people who regularly crank out internet-stopping memes and brand videos. But to be clear, you shouldn't say "right?!" in a video yourself. Instead, you must make videos that inspire your viewers to say it.

Right?! is what you say when someone says the thing you're thinking. When something is a little off. When you're part of a communal recognition.

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