Want To Go Viral? Create Something That Evokes This Feeling You know it when you see it, and you don't have to be a comedic genius to make it work for you.
This story appears in the January 2023 issue of Entrepreneur. Subscribe »
That word can be the key to viral success, according to people who regularly crank out internet-stopping memes and brand videos. But to be clear, you shouldn't say "right?!" in a video yourself. Instead, you must make videos that inspire your viewers to say it.