Web Content

News and Articles About Web Content

Content Marketing

Is Clickbait The New Face of Content Marketing?

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
Nick Rojas
What Content Marketers Can Learn from Santa Claus
Content Marketing

What Content Marketers Can Learn from Santa Claus

Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
Jim Yu
To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System
Asset Management

To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System

Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.
Lisa Hoover McGreevy
Redesigning Your Website in 2015? Start By Asking These 5 Questions.
Websites

Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
Rebecca Rubin
Former Hulu CEO Moves Into Web Video With Vessel
Video

Former Hulu CEO Moves Into Web Video With Vessel

Jason Kilar and co-founder Richard Tom are building a platform to rival YouTube.
Nina Zipkin
How to Motivate Your Content Marketing Team
Content Marketing

How to Motivate Your Content Marketing Team

Incentivizing a content marketing team can keep the team accountable and boost results.
The 3 Goals to Set for Content-Marketing Success
Content Strategy

The 3 Goals to Set for Content-Marketing Success

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
Nick Rojas
7 Tips to Improve Your Site's Conversion Rate -- Fast
Selling Online

7 Tips to Improve Your Site's Conversion Rate -- Fast

If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
Neil Patel
Here are 5 Ways GIFs Can Amplify Your Content
Gifs

Here are 5 Ways GIFs Can Amplify Your Content

While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.
Kathleen Smith
Keep Your Website Updated: What to Consider
Coaches Corner

Keep Your Website Updated: What to Consider

Consider these elements to keep your website fresh.
Entrepreneur Staff
Content Strategy

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Drew Skau
Blurred Lines: Is Native Advertising Bad Or Good?
Native Advertising

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Anni Murray
5 Mistakes You're Making When Producing Digital Content
Content Marketing

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Zubin Mowlavi
3 Sources for Great Content When You're Short of Ideas
Web Content

3 Sources for Great Content When You're Short of Ideas

Inspiration is wonderful but research is more reliable.
Pratik Dholakiya