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Don't Ignore the Importance of Your Site's URL Structure
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Better organization allows search engines to more easily crawl your pages, which affects their performance in rankings.
March 26, 2014 in Marketing
6 Tips for Wooing Customers With an Enchanting Business Blog

6 Tips for Wooing Customers With an Enchanting Business Blog

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Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
March 11, 2014 in Marketing
How to Protect Your Website From Negative SEO

How to Protect Your Website From Negative SEO

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Ways you can prevent unethical SEO techniques from harming your site and your business.
February 26, 2014 in Marketing
Have a Blog? LinkedIn Wants Your Copy.

Have a Blog? LinkedIn Wants Your Copy.

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The professional social networking site has opened up its publishing platform to all users.
February 19, 2014 in Online Marketing
It's Time to Beef Up Your 'About' Page

It's Time to Beef Up Your 'About' Page

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Here are five easy tips to improve one of your site's most visited sections.
February 17, 2014 in Online Marketing
5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

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An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
February 17, 2014 in Online Marketing
How to Get More Visitors to Click, Buy or Promote on Your Site

How to Get More Visitors to Click, Buy or Promote on Your Site

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Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
February 14, 2014 in Online Marketing
5 Dead-Simple SEO Hacks to Save You Time

5 Dead-Simple SEO Hacks to Save You Time

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This tricks will boost your efficiency in attracting traffic to your site.
February 10, 2014 in SEO | Search Engine Optimization
How to Keep Customers Focused on Your Website

How to Keep Customers Focused on Your Website

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Research shows that the Internet has diminished readersÂ’ attention spans. Make it easier for your readers to grasp your point by adhering to these tips.
February 9, 2014 in Your Website
How to Make Your Website More Click-Worthy

How to Make Your Website More Click-Worthy

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You might have great content to share with your site visitors, but if you donÂ’t help them find it, then it might as well not be there.
February 5, 2014 in Your Website
Web Design 101: How Typography Affects Conversions

Web Design 101: How Typography Affects Conversions

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When pondering ways to optimize your website's landing pages, don't forget this critical design element.
January 29, 2014 in Your Website
Simplify Your SEO Program With These 5 Strategies

Simplify Your SEO Program With These 5 Strategies

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Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
January 13, 2014 in Online Marketing
The 4 Building Blocks of a Strong Digital Presence

The 4 Building Blocks of a Strong Digital Presence

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You'll need a dependable framework to serve as a guide as you create your online identity.
January 9, 2014 in Online Marketing
7 Idioms Almost Everyone Gets Wrong

7 Idioms Almost Everyone Gets Wrong

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The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
January 5, 2014 in Marketing Basics
How to Fix Your Website If You Violate Google's Quality Guidelines

How to Fix Your Website If You Violate Google's Quality Guidelines

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Step-by-step instructions to get your site back in the search giant's good graces.
December 12, 2013 in SEO | Search Engine Optimization
Your Blog's Secret Weapon: Old Content

Your Blog's Secret Weapon: Old Content

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Some useful ideas for maximizing the value of the content that already exists on your website.
December 11, 2013 in Online Marketing
How to Get Your eCommerce Site Optimized for the Holiday Season

How to Get Your eCommerce Site Optimized for the Holiday Season

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Follow these tips and take the most advantage of gift-buying online shoppers.
November 27, 2013 in Your Website
How to Create a Fun and Functional Website User Experience

How to Create a Fun and Functional Website User Experience

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Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
November 23, 2013 in Your Website
5 Lessons About Blogging You Can Learn From BuzzFeed

5 Lessons About Blogging You Can Learn From BuzzFeed

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Put these tips to action to generate more buzz for your own company blog.
November 14, 2013 in Online Marketing
3 Website-Building Lessons From the HealthCare.gov Debacle

3 Website-Building Lessons From the HealthCare.gov Debacle

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Some of the many mistakes made in debuting HealthCare.gov and how you can avoid them.
November 6, 2013 in Your Website
How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

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Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.
October 31, 2013 in Your Website
10 Words to Cut From Your Writing

10 Words to Cut From Your Writing

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Want to improve your printed and online content? Chop these words -- mercilessly.
October 13, 2013 in Marketing Basics
How to Find Influencers Who Want to Share and Link to Your Content

How to Find Influencers Who Want to Share and Link to Your Content

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Three useful steps for getting the movers and shakers in your industry sharing your online posts.
October 7, 2013 in Online Marketing
10 Tips for Writing Better Online Marketing Content

10 Tips for Writing Better Online Marketing Content

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When a customer starts the conversation, it takes more to keep it going than a standard sales push.
October 2, 2013 in Online Marketing
SEO Basics: Keyword Research Made Easy

SEO Basics: Keyword Research Made Easy

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Follow these tips for finding the right keywords that can help your site rank higher in online search results.
September 25, 2013 in SEO | Search Engine Optimization

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