Building a Business
What Not to Do When Marketing a Web3 Product
If you understand Web2 marketing, then you're already halfway there. Here's how to prepare your business for marketing in Web3.
Kurt Ivy is a content writer for SHOPX and Gamerse, marketing advisor for Altar, head of content at Crypto PR Labs and CEO of Coffee Nova. Ivy is a philosopher, futurist, writer and entrepreneur.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Kurt Ivy
Tech
How to Solve ‘Botting’ Problems in Retail and E-Commerce
If you're selling a hot product, chances are you are the target of automated checkout bots, which can cost you serious money. Here's what to do to stop the bots from taking over your business.
Business Accounting
From Web 2.0 to Web 3.0: How These Entrepreneurs Made the Switch
Even established players are joining the blockchain revolution. You should as well.
Business Accounting
Building Sustainable Wealth Outside Of Legacy Banking: A New Model For A New Era
It's time for a new financial system that rewards all of its participants, not just a select few.
Tech
3 Reasons Why Web3 Needs Protocols And Not Service Providers
Service providers defeat the purpose of Web3. Anyone should be able to access vital Web3 utilities without costly barriers to entry.
Thought Leaders
3 Tips to Take Advantage of the Future Web 3.0 Decentralized Infrastructure
The industry may be lucrative, but there are many unknown variables and it's still in the early stages of development.
Business Accounting
5 Ways to Support Ukrainians Using Blockchain
These funds have created a quick and transparent way to support the Ukrainian people.
Business Accounting
Build New Wealth by Circumventing Old Money
Cryptocurrency offers a new way to create wealth without relying on old methods.
Thought Leaders
DeFi Will Help Women Take Back Control of Their Finances and Close the Wealth Gap
The blockchain is open-access and inclusive to anyone around the world. This gives women a unique opportunity to ditch patriarchal conventions and take control of their own lives.
Business Accounting
The Decentralization of Monopolized Marketplaces – How Technology Will Succeed Where Politics is Failing
The blockchain will decentralize established economic structures and return profits and power to the people.
