Ben Goldstein

Bio

Ben Goldstein is the VP of Marketing at Nutshell, an all-in-one CRM and email marketing platform based in Ann Arbor, MI, that helps B2B organizations work together to win more deals. When he's not working, Ben enjoys playing drums, watching Jeopardy! and building LEGO sets with his sons.

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Latest

Marketing

Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First

Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years.

Marketing

The 4 Most Common Objections Marketing Leaders Face, and How to Beat Them

Getting pushback is part of life as a marketer. But if you've identified an idea that you truly believe will be impactful for your business, you shouldn't go down without a fight.

Marketing

Las 4 objeciones más comunes que enfrentan los líderes de marketing y cómo vencerlas

Obtener rechazo es parte de la vida como vendedor. Pero si ha identificado una idea que realmente cree que tendrá un impacto en su negocio, no debería abandonarla sin luchar.

Growing a Business

3 Ways to Get Your Sales and Marketing Teams to Stop Fighting

Are your sellers and marketers treating each other like rivals instead of allies?

Estrategias de crecimiento

3 formas de lograr que sus equipos de ventas y marketing dejen de pelear

¿Sus vendedores y comercializadores se tratan como rivales en lugar de aliados?