As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.
Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
Jason Kilar and co-founder Richard Tom are building a platform to rival YouTube.
Incentivizing a content marketing team can keep the team accountable and boost results.
For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.
Consider these elements to keep your website fresh.
While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Inspiration is wonderful but research is more reliable.
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