Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm. Lautenslager's two most recent books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at EntrepreneurPress.com.
Plan Your Marketing Now
Use this simple worksheet for planning a year of successful marketing.Make Your Website Famous
Marketing your site on and offline can be just as important as marketing your actual product or service.Communicate Your Benefits
Here's how to figure out what your benefits are and how to best relate them to your prospects.Gaining a Competitive Advantage
What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.It's Not Too Late to Get Your Business on MySpace
Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.Guerrilla Marketing for Your Retail Business
By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.Developing a Marketing Calendar
When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.What Is Guerrilla Marketing Anyway?
Go straight to the source of the guerrilla marketing craze to learn about its key elements.Low-Cost Marketing Trends for 2007
Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.Companywide Marketing Efforts
With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.The Coupon Offer in Action
Get attention--and motivate prospects to buy--with creative coupons.How to Use Fusion Marketing
Create a strategic alliance with a similar business and watch your business grow.Connect with Entrepreneur
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