Gwen Moran

Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

30 Recent Stories

Personal Finance

Is Online Banking Safe?

Beware the pitfalls of convenience when it comes to conducting transactions via the web.
Success Stories

A New Chapter

A rescued bookstore provides a training ground for people with autism.
Success Stories

Teed Up

Meri Zeiff's T-shirt company allows kids to make a difference--while communicating positive messages.
Startup Financing

The Accidental Investment

Mobile app maker Smule wasn't looking for more funding but saw the value when the right backers came knocking.
Success Stories

Get in on a Burgeoning Market

Battery maker lands a powerful $13.2 million in funding.

Getting Credit

The lowdown on business credit cards--what's out there and what to watch for
Cash Flow & Money Management

Money Well Spent

These 3 businesses made small but strategic investments that paid off big.
Social Media

My Smartphone Sent Me

How savvy businesses are finding customers on Foursquare, Twitter and Meetup

Gaming the System

Success in game development and knowing when to quit landed PopCap $22.5 million.
Peer Lending for Entrepreneurs
Bank and Other Loans

Peer Lending for Entrepreneurs

Person-to-person lending can score the cash your business needs.

Franchises Go Social

Can your franchise benefit from social media? Find out how the best franchises used this medium to their advantage.
Building a Website

Check Out Your Checkout

Simple fixes can reduce the number of abandoned carts cluttering up your site.
Growth Strategies

When the Little Guy Goes Big

Turning a small business into a franchise can look like a good idea in this economy. Here's how to figure out if it actually is.

Bring Your Marketing Message to Life

Online video is easy and inexpensive. Use it to get the word out.
Customer Service

The Way of the Webinar

When the popular online education platform works--and when it doesn't.

Blinkin' Brilliant

How one man's half decorated house led to a holiday business that's now surging.

Social (Networking) Security

How to Keep your company safe from privacy leaks online
Marketing Ideas

Spend Local--Online

Reach a younger, hipper market for a fraction of the cost of traditional advertising.

Franchising's Green Scene

Environmentally friendly franchises can mean business success--just be sure they're as green as they claim.
Finding Customers

Your Message: From a Whisper to a Scream

Check out these low-cost marketing ideas for your new business.
Starting a Business

Startup from A to Z

Forget the ABCs you learned in grade school. This entrepreneurial alphabet has the terms you need to know to help your new business succeed.

Take Your Tag Line from Drab to Fab

You wouldn't just blow up the whole brand and start over. But with the tag line you can.

Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.
Starting a Business

New Lingo You Should Know

Business vocabulary keeps growing. Here's a primer on the latest terminology.
Entrepreneur Magazine

Best and Worst Marketing Ideas . . . Ever

Take a cue from these 13 killer campaigns--and 5 flops.

Campus Coverage

Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
SEO | Search Engine Optimization

Maximize Your SEO

5 simple secrets can make the most of your search engine rankings.
Business Ideas

Be Your Own Trend Spotter

Preparing for the future is easier if you know what's coming.
Finding Prospects

Know When to Bid, When to Pass

That sealed envelope may hold your ticket to a fat new job--or it may be an exercise in futility.
Business Management

3 Tips for Green Building

Now's the time for contractors to get their piece of the environmental action.
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