Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).
30 Recent Stories
Beware the pitfalls of convenience when it comes to conducting transactions via the web.
A rescued bookstore provides a training ground for people with autism.
Meri Zeiff's T-shirt company allows kids to make a difference--while communicating positive messages.
Mobile app maker Smule wasn't looking for more funding but saw the value when the right backers came knocking.
Battery maker lands a powerful $13.2 million in funding.
The lowdown on business credit cards--what's out there and what to watch for
How savvy businesses are finding customers on Foursquare, Twitter and Meetup
Success in game development and knowing when to quit landed PopCap $22.5 million.
Bank and Other Loans
Person-to-person lending can score the cash your business needs.
Can your franchise benefit from social media? Find out how the best franchises used this medium to their advantage.
Building a Website
Simple fixes can reduce the number of abandoned carts cluttering up your site.
Turning a small business into a franchise can look like a good idea in this economy. Here's how to figure out if it actually is.
Online video is easy and inexpensive. Use it to get the word out.
When the popular online education platform works--and when it doesn't.
How one man's half decorated house led to a holiday business that's now surging.
How to Keep your company safe from privacy leaks online
Reach a younger, hipper market for a fraction of the cost of traditional advertising.
Environmentally friendly franchises can mean business success--just be sure they're as green as they claim.
Check out these low-cost marketing ideas for your new business.
Starting a Business
Forget the ABCs you learned in grade school. This entrepreneurial alphabet has the terms you need to know to help your new business succeed.
You wouldn't just blow up the whole brand and start over. But with the tag line you can.
From logos to retail locations, these businesses upped their image from so-so to stunning.
Starting a Business
Business vocabulary keeps growing. Here's a primer on the latest terminology.
Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Preparing for the future is easier if you know what's coming.
That sealed envelope may hold your ticket to a fat new job--or it may be an exercise in futility.
Now's the time for contractors to get their piece of the environmental action.