Gwen Moran

Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

Maker Faire and the Growth of Do-It-Yourself
Starting a Business

Maker Faire and the Growth of Do-It-Yourself

There's a lot more to DIY than that wobbly table you built (and your spouse hates). A Maker Movement leader weighs in on the growth of the DIY community.
From Cancer Patient to a Multimillion-Dollar Beacon of Hope
Starting a Business

From Cancer Patient to a Multimillion-Dollar Beacon of Hope

How Lee Rhodes went from battling illness to creating a votive and candleholder company that offers comfort to consumers and financial support to cancer patients.
Essential Apps for Startups
Technology

Essential Apps for Startups

These smartphone apps can help keep you organized when you're on the go starting your business.
Intuit Program Awards Grants to Help Spur Local Jobs
Finance

Intuit Program Awards Grants to Help Spur Local Jobs

Need a nudge to hire a new employee? The financial software company is offering funding to small businesses that create jobs.
Four Common Startup Money Mistakes
Starting a Business

Four Common Startup Money Mistakes

Good financial management is key to startup success. You can get your business off to a sound start if you can avoid these money traps.
Create Card-Free Rewards Programs with Apps
Marketing

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
An Insider's Take on Attracting Angel Investment
Finance

An Insider's Take on Attracting Angel Investment

James Hunt, an angel investor and adjunct professor at Georgetown University's McDonough School of Business, shares his secrets on getting attention from financial backers.
Hacking the U.S. Census for Market Research
Marketing

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
Five Questions Your Business Plan Must Answer
Starting a Business

Five Questions Your Business Plan Must Answer

Business plans don't have to be a lengthy ordeal. But you're more likely to get off to a good start if you think through critical questions about how you'll make money and run the show.
How 'Working Spouse' Rules Can Save a Company Money -- And Headaches
Growth Strategies

How 'Working Spouse' Rules Can Save a Company Money -- And Headaches

Employers can save money by creating 'working-spouse carve-outs' encouraging employees to use their spouse's health-insurance plans.
How Community Banks Are Wooing Small-Business Customers
Finance

How Community Banks Are Wooing Small-Business Customers

The money is coming back in business borrowing-- so why don't businesses want it? Here's a look at what some innovative community banks are doing to try to be your lender.
How to Find the Best Local Lender for Your Business
Finance

How to Find the Best Local Lender for Your Business

Interested in working with a community bank? Here are a few tips for finding the right one.
How the Company Behind the Money & Bills App Secured $15 Million in Venture Funding
Finance

How the Company Behind the Money & Bills App Secured $15 Million in Venture Funding

Pageonce lands a new cash infusion to mobilize the 'wallet of the future.'
Five Ways to Give Your Seasonal Business an Off-Season Boost
Growth Strategies

Five Ways to Give Your Seasonal Business an Off-Season Boost

There are a number of ways to keep the money coming in, even after your high season has passed. Think creatively, learn more about the needs of your customers, and test new ideas, even if they may seem a bit zany.
How One Online Retailer Tweaked Its Way a Better Sales Future
Marketing

How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.