Gwen Moran

Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

30 Recent Stories


Free Conference Tool

Get more than you expect from this free service.
Entrepreneur Magazine

Hot on the Trail?

Consistent marketing messages lead to better sales.
Success Stories

Time for Change

Meet our e-commerce makeover winners, whose online sales are set to soar.

Get Out There

eBay's director of ProStores, Julian Green, weighs in on the value of selling through multiple online channels.
Building a Website

Ready for Google Video?

Video advertising has gone live on Google. Is it right for you?
Entrepreneur Magazine

Holiday Jeer

Premature holiday spirit can put customers in grinch mode.

Podcasting for Pennies

Need help starting your own podcasting?
Marketing Ideas

The Perils of Buzz Marketing

Successful strategies for buzz marketing.
Apps & Software

Cell Phones as Bar Code Scanners

Your customers may soon use their cell phones to find out prices--and much more.
Entrepreneur Magazine

Living Dolls

Are sales standing still? Get your merchandise moving.
Entrepreneur Magazine

Woman's Work

Marketing to high-powered women
Entrepreneur Magazine

Keep Track of Phone Calls

Contact management software with a twist.
Marketing Ideas

Hot New Marketing Trends

Make these top trends part of your marketing mix.
Entrepreneur Magazine

Teen Dream

Wake up to a market that could bring you big bucks.
Entrepreneur Magazine

Knock, Knock...

Door-to-door sales are back.

Robotic Retail

Will high-end vending machines push the right buttons with consumers?
Entrepreneur Magazine

Organized Crime

Stop shoplifting gangs from hurting your shop.
Tech Tips

Stay Connected on the Road

Using technology to service clients and to keep in touch on the road.
Ads by Type

Billboards Go High-Tech

Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.

23 Hours to a Great Marketing Plan

The countdown has started: with these simple steps, you're less than a day away from creating marketing magic.
Marketing Plan

23 Hours to a Great Marketing Plan

The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.
Customer Service

Giving Control to Customers

Your customers are your livelihood, so why don't you let them have their say?
Entrepreneur Magazine

Lesson Plans

Boost sales by educating customers on your product.
Entrepreneur Magazine

Help Is On the Way

Resuscitate your retail biz without spending big bucks.
Entrepreneur Magazine

Come Back Soon

Before they leave, give shoppers a reason to return.
Work/Life Balance

The Next Chapter

A brand makeover helps move a bookstore's story forward.

The Pros of Opening an eBay ProStore

This e-commerce offering is eBay like you've never seen it before, allowing you to create a professional site that can be independently marketed.
Entrepreneur Magazine

Sense of Place

Turn your store into a sensory experience.
Entrepreneur Magazine

Better Off Red

Market to sweethearts, and see green this February.
Entrepreneur Magazine

For the Record

An online music retailer builds Indie cred with exclusive, limited-edition releases.
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