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Assistant Professor of Marketing
Karen Mishra teaches digital marketing in the MBA program at
in Raleigh, N.C. She also runs a leadership and marketing consulting firm called
, based in Durham, N.C.
Where Do You Find Your Marketing Talent?
Four sources to look to for those special people who'll get your message out.
Hiring Is 'Marketing,' Too: Treat Applicants Like Your Best Customers
A negative application experience at your company is a story that will get around.
Treat Your Employees Well -- They Are Your Best Brand Ambassadors
Involve them in new product launches and keep them "in the loop."
Treat Loyal Customers as Well as You Do New Ones
Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Enlist Advisors for Your Startup Wisely
Your fledgling outfit needs help. Still this is no excuse for treating experts in a slipshod fashion.
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
Leverage Honest Reviews to Rack Up New Customers
Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
Consultants and Advisors
MBA Students Can Help Spice Up Your Startup's Special Sauce
The sharp eyes of a business class can enrich a company's bottom line.
My Spouse, My Business Partner
A marketing consultant reveals the secrets of her successful marriage while teamed up to her startup collaborator.
Gaining Customers' Trust Can Be Your Checkmate
A small business can earn consumers' loyalty by focusing on this essential quality in four key ways.
The Savvy Business Owner's Guide to Honesty Via Social Media
All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Social Media is Great, But Don't Forget Old School Marketing
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
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