Karen Mishra

Karen Mishra

Assistant Professor of Marketing
Karen Mishra teaches digital marketing in the MBA program at Meredith College in Raleigh, N.C. She also runs a leadership and marketing consulting firm called Total Trust, based in Durham, N.C.
3 Ways to Retain Loyal Customers By Going Above and Beyond
Customer Loyalty

3 Ways to Retain Loyal Customers By Going Above and Beyond

My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
Don't Wait for a Crisis to Put Your 'Crisis PR' Plan in Place
Customer Service

Don't Wait for a Crisis to Put Your 'Crisis PR' Plan in Place

Ever had a bad airline experience? This contributor did, and the three lessons she offers apply to any business.
4 Ways to Show Customers You Are Listening to Them
Customer Loyalty

4 Ways to Show Customers You Are Listening to Them

Asking for ideas and rewarding suggestions are techniques to keep the good karma flowing between you and your loyal clientele.
When Building Your Company's Digital Presence, 'Build It Where They Are'
Digital Marketing

When Building Your Company's Digital Presence, 'Build It Where They Are'

Instagram, Twitter, LinkedIn: Where do you customers hang out?
Size Doesn't Matter: Internal Marketing Starts With Transparency
Company Culture

Size Doesn't Matter: Internal Marketing Starts With Transparency

Even something as simple as a newsletter communicates to employees, "We're in this together."
Where Do You Find Your Marketing Talent?
Marketing Ideas

Where Do You Find Your Marketing Talent?

Four sources to look to for those special people who'll get your message out.
Hiring Is 'Marketing,' Too: Treat Applicants Like Your Best Customers
Hiring

Hiring Is 'Marketing,' Too: Treat Applicants Like Your Best Customers

A negative application experience at your company is a story that will get around.
Treat Your Employees Well -- They Are Your Best Brand Ambassadors
Employee loyalty

Treat Your Employees Well -- They Are Your Best Brand Ambassadors

Involve them in new product launches and keep them "in the loop."
Treat Loyal Customers as Well as You Do New Ones
Customer Loyalty

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Enlist Advisors for Your Startup Wisely
Advisors

Enlist Advisors for Your Startup Wisely

Your fledgling outfit needs help. Still this is no excuse for treating experts in a slipshod fashion.
Aim Directly at Your Target Market to Land New Clients
Customer Retention

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.
Leverage Honest Reviews to Rack Up New Customers
Reviews

Leverage Honest Reviews to Rack Up New Customers

Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
MBA Students Can Help Spice Up Your Startup's Special Sauce
Consultants and Advisors

MBA Students Can Help Spice Up Your Startup's Special Sauce

The sharp eyes of a business class can enrich a company's bottom line.
My Spouse, My Business Partner
Married Entrepreneurs

My Spouse, My Business Partner

A marketing consultant reveals the secrets of her successful marriage while teamed up to her startup collaborator.
Gaining Customers' Trust Can Be Your Checkmate
Customer Service

Gaining Customers' Trust Can Be Your Checkmate

A small business can earn consumers' loyalty by focusing on this essential quality in four key ways.