Karen Mishra

Karen Mishra

Assistant Professor of Marketing
Karen Mishra teaches digital marketing in the MBA program at Meredith College in Raleigh, N.C. She also runs a leadership and marketing consulting firm called Total Trust, based in Durham, N.C.

6 Recent Stories

MBA Students Can Help Spice Up Your Startup's Special Sauce
Grow Your Business

MBA Students Can Help Spice Up Your Startup's Special Sauce

The sharp eyes of a business class can enrich a company's bottom line.
My Spouse, My Business Partner
The 'Treps

My Spouse, My Business Partner

A marketing consultant reveals the secrets of her successful marriage while teamed up to her startup collaborator.
Gaining Customers' Trust Can Be Your Checkmate
Grow Your Business

Gaining Customers' Trust Can Be Your Checkmate

A small business can earn consumers' loyalty by focusing on this essential quality in four key ways.
The Savvy Business Owner's Guide to Honesty Via Social Media
Social Media

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Social Media is Great, But Don't Forget Old School Marketing
Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Social Media

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.

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