Karen Mishra

Karen Mishra

Assistant Professor of Marketing
Karen Mishra teaches digital marketing in the MBA program at Meredith College in Raleigh, N.C. She also runs a leadership and marketing consulting firm called Total Trust, based in Durham, N.C.
Aim Directly at Your Target Market to Land New Clients
Customer Retention

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.
Leverage Honest Reviews to Rack Up New Customers
Reviews

Leverage Honest Reviews to Rack Up New Customers

Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
MBA Students Can Help Spice Up Your Startup's Special Sauce
Consultants and Advisors

MBA Students Can Help Spice Up Your Startup's Special Sauce

The sharp eyes of a business class can enrich a company's bottom line.
My Spouse, My Business Partner
Married Entrepreneurs

My Spouse, My Business Partner

A marketing consultant reveals the secrets of her successful marriage while teamed up to her startup collaborator.
Gaining Customers' Trust Can Be Your Checkmate
Customer Service

Gaining Customers' Trust Can Be Your Checkmate

A small business can earn consumers' loyalty by focusing on this essential quality in four key ways.
The Savvy Business Owner's Guide to Honesty Via Social Media
Customer Feedback

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Social Media is Great, But Don't Forget Old School Marketing
Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Marketing

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.