Assistant Professor of Marketing
Karen Mishra teaches digital marketing in the MBA program at Meredith College
in Raleigh, N.C. She also runs a leadership and marketing consulting firm called Total Trust
, based in Durham, N.C.
Ever had a bad airline experience? This contributor did, and the three lessons she offers apply to any business.
Asking for ideas and rewarding suggestions are techniques to keep the good karma flowing between you and your loyal clientele.
Instagram, Twitter, LinkedIn: Where do you customers hang out?
Even something as simple as a newsletter communicates to employees, "We're in this together."
Four sources to look to for those special people who'll get your message out.
A negative application experience at your company is a story that will get around.
Involve them in new product launches and keep them "in the loop."
Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Your fledgling outfit needs help. Still this is no excuse for treating experts in a slipshod fashion.
Try these six ways to keep tabs on current customers and score additional ones.
Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
A marketing consultant reveals the secrets of her successful marriage while teamed up to her startup collaborator.
A small business can earn consumers' loyalty by focusing on this essential quality in four key ways.
All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.