Tracy Stapp Herold

Tracy Stapp Herold

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.
Top 10 Global Franchises for 2012
Franchises

Top 10 Global Franchises for 2012

Our list of top global franchises knows no borders
The Pogo Stick Test: Picking the Perfect Franchisee
Franchises

The Pogo Stick Test: Picking the Perfect Franchisee

Diana Nelson of Kazoo Toys has an unusual way of fielding franchise applicants. Why it pays to be so picky.
Established Companies Try Franchising
Franchises

Established Companies Try Franchising

Decades-old companies decide to give franchising a go.
New Care-Service Franchise Opportunities
Franchises

New Care-Service Franchise Opportunities

From child care, healthcare, senior care and more, this sector of the franchise industry is thriving.
In Fashion or Franchising, Trendiness Is Fickle
Franchises

In Fashion or Franchising, Trendiness Is Fickle

Here today, gone tomorrow? If the industry you're looking at fits the definition of 'trendy,' it's probably a good idea to look elsewhere.
Questions to Ask Before Buying a Red-Hot Franchise
Franchises

Questions to Ask Before Buying a Red-Hot Franchise

Sure, a high-flying company seems like a great investment . . . until it's not. Here's how to avoid buying into a company that's ill-prepared for rapid growth.
The Making of a Multi-Unit Franchise Maven
Franchises

The Making of a Multi-Unit Franchise Maven

Don't just hang up a single sign--build an empire. Here's how one franchisee did it.
Top 10 Franchises for Veterans
Franchises

Top 10 Franchises for Veterans

They want you: These franchises are embracing and supporting former military personnel in a big way.
Top 10 Sandwich Franchises Opportunities For 2012
Franchises

Top 10 Sandwich Franchises Opportunities For 2012

From Philly cheese steaks to stuffed pitas, meet the companies devouring the competition.
The Top Home-Based Franchises of 2012
Franchises

The Top Home-Based Franchises of 2012

Want to start a business, but don't want to deal with an office or a storefront? These are the franchises for you.
The Hottest Sectors for Franchising
Franchises

The Hottest Sectors for Franchising

Our annual Franchise 500 listing reveals 14 sectors where franchising is booming with opportunity. Here's a look.
The Top New Franchises of 2012
Franchises

The Top New Franchises of 2012

New franchises are holding their own against older competition
Three Franchise Industries to Watch
Franchises

Three Franchise Industries to Watch

Here's a look at three of the most popular industries in this year's Franchise 500 and the trends that are shaping their future.
10 Industry Trends for Franchises in 2012
Franchises

10 Industry Trends for Franchises in 2012

From burgers to child care to staying fit, our annual list of trends in the franchise world shows where to consider putting your money to make money.
The Top 100 Low-Cost Franchises
Starting a Business

The Top 100 Low-Cost Franchises

Franchises with lower costs of entry can make it easier to be your own boss. Here's a look at the strategies behind low-cost franchising and where to find successful opportunities.