At a Glance
Products & Services: Medical, Non-Medical and Personal Care Services
Number of Locations: 681
Total Investment: $49.5K - 91.8K
Founded: 1997
Began Franchising: 1997
Private Owned
About Home Helpers/Direct Link
Home Helpers provides Medical, Non-medical and Personal Care services for seniors, new moms, working parents, those recuperating from illness or surgery and those needing continuing care for lifelong challenges. These services are provided by experienced and compassionate caregivers in homes, retirement communities, nursing homes, hospitals, rehabilitation centers and others, from one hour per day up to 24 hours per day depending on need.
Home Helpers is affiliated with Direct Link, a proprietary response, vital sign and medication monitoring system. This service is provided for individuals who need medication reminders or who live alone and need to reach help in an emergency. Direct Link may be operated independently or in addition to a Home Helpers franchise.
Franchise Units
| Year | U.S | Canadian | International | Company Owned |
|---|---|---|---|---|
| 2011 | 681 | 0 | 0 | 0 |
| 2010 | 658 | 0 | 0 | 0 |
| 2009 | 678 | 0 | 0 | 0 |
| 2008 | 745 | 5 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S., Canada and Puerto Rico.
Startup Costs, Ongoing Fees and Financing
Total Investment: $49,500 - $91,800
Franchise Fee: $36,900 - $42,900
Ongoing Royalty Fee: 4-6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Liquid Cash Available: $50,000
Operations
Franchise can be run from home or small office. 18% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1.
| Franchise Type | In-House | Third Party |
|---|---|---|
| Franchise Fee | YES | NO |
| Startup Cost | NO | YES |
| Equipment | NO | NO |
| Inventory | NO | NO |
| Accounts Receivable | NO | NO |
| Payroll | NO | NO |
How This Franchise Supports Franchisees
Training: Available at headquarters: 1 week, may be repeated. In Field: ongoing. Sales & marketing boot camps throughout the year, webinars, national conference, leadership summit, Home Helpers University.
Ongoing Support: On-going field operations/evaluations, regional and national meetings, webinars, intranet, newsletter, security/safety procedures
Marketing Support: Co-op advertising, marketing materials, ad slicks, regional advertising, intranet, web site
Other marketing support: tradeshows, grand opening, promotional items, public relations
