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About Startup CostsThe startup costs provided in this database include an approximate financial investment that will be needed to start the business. This is generalized information and should only be used as a yardstick to determine business startup costs. Your investment will vary based on factors such as equipment, transportation, licensing and permits, operating location, working capital and initial marketing and advertising budgets. Remember a successful entrepreneur is one who carefully researches and plans every aspect of a new business venture, including the financial investment needed to start a business and the working capital required to achieve positive cash flow.![]() When people need to say more than "Happy birthday, Mom," they turn to specialty greeting cards. Business OverviewMillions of greeting cards are sold annually in the U.S., and starting a business that designs and produces one-of-a-kind custom greeting cards for clients is a terrific desktop publishing business to set into action. In addition to a high-quality color printer, you'll also need a computer and design software. Ideally, marketing efforts should be focused on potential customers that would send a lot of greeting cards each year, as well as clients who'd benefit the most from sending customized greeting cards. Potential customers would include corporations, associations, organizations, professionals and individual consumers who would be prepared to purchase the specialty greeting cards in minimum orders of 50 at one time.
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