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Brad Sugars:
Startup Basics

Column Archive
7 Things You Should Never Buy Retail
Use these bargain-hunting tips to stretch your startup dollar.
12/23/2009

Make the Most of Your Advertising Dollars
4 tips to make the most of your money in a buyer's market
10/29/2009

Learn to Leverage the Radio
5 things you need to know about this effective--and underused--medium.
09/03/2009

5 Ways to Grow Your Profits
A simple formula to help you maximize profit margins
08/14/2009

10 Rules for Quick and Easy PR
Simple steps to give your business a competitive edge, on a budget.
06/26/2009

5 Reasons to Focus on Long-Term Gain
Ignore short-term pain and get started today.
04/13/2009

Top 10 Reasons to Start a Business in a Recession
More publicity. Less competition. Talent waiting to be scooped up. Here's why starting in a recessed economy may give your business a better shot.
02/25/2009

Top 5 Mistakes in Forming Your Corporation
Doing some research on the front end can save you a load of money.
12/23/2008

5 Ways to Kill a Great Marketing Plan
Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
12/19/2008

Avoid These 7 Partnership Killers
Pitfalls abound when entrepreneurs decide to become partners. Know what they are ahead of time so you can set up guidelines that allow people to walk away if things go wrong.
09/10/2008

7 Biggest Mistakes in Setting Prices
Learn about the pricing paradox that's driving away sales from most startups.
08/26/2008

6 Strategies to Recession-Proof Your Startup
The economy may be sputtering, but entrepreneurs can still succeed with the right business model and cost controls.
05/13/2008

5 Ways to Boost Profits
No matter how many sales you make, your business will struggle if you don't watch your margins.
04/25/2008

8 Tips for Increasing Your Average Sale
Getting a few more dollars out of each customer can put startups on a fast track to success.
03/27/2008

Differentiating Your Business
7 tips for creating a unique selling proposition that helps cut through the competitive clutter to drive sales
02/26/2008

6 Tips for Turning Shoppers Into Buyers
Learn to transform 'I'm just looking' into 'I'll take it.'
01/22/2008

3 Ways to Get Expert Advice
Consultants, business coaches and even seminars can nip problems in the bud.
12/19/2007

Bored With Retirement? Start a Business
Use these tips for getting back in the game when your life savings is at stake.
11/14/2007

The Fastest Way to Find New Customers
Tap into your customer base by piggybacking on established businesses with similar target markets.
10/24/2007

The 6 Biggest Mistakes in Raising Startup Capital
Avoid these traps to increase your chances of securing funding and keeping investors happy.
09/20/2007

Building Your Support Team
Every business owner needs a trusted team of advisors and specialists. Here's how to get yours.
07/23/2007

New Business Burnout: Don't Be a Victim
How to keep stress at bay before your startup grinds you down.
06/21/2007

Building Repeat Business from Day 1
10 tips to ensure your new business venture will have the repeat customers it needs to survive.
05/22/2007

Keeping Your Costs Down
Paring down expenses at startup and beyond can put your business on a firm foundation.
04/16/2007

How to Research Your Market
Do your homework before opening your doors to avoid business-busting mistakes.
03/02/2007

Getting Past Your Business Launch
11 tips to act on now that'll help you keep your business going well beyond the startup phase
02/02/2007

Choosing the Best Business Idea
Think you have a hot business idea? Put it to the test.
01/03/2007

Hiring Your First Employees
Learn how to draw the best employees to your business when creating your startup team.
12/04/2006

Put Your Focus on Startup
You may feel like you have a million things to do when starting a business, but there are really only 7 main areas that deserve your undivided attention during startup.
11/02/2006

Don’t Get Stalled at Startup
Follow these 8 simple rules for ensuring your startup will be around for the long run.
10/05/2006

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