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Brad Sugars:
Startup Basics

Column Archive
7 Biggest Mistakes in Setting Prices
Learn about the pricing paradox that's driving away sales from most startups.
08/26/2008

Top 7 Hiring Mistakes for Startups
Avoid these pitfalls and build a team of talented employees.
06/30/2008

6 Strategies to Recession-Proof Your Startup
The economy may be sputtering, but entrepreneurs can still succeed with the right business model and cost controls.
05/13/2008

5 Ways to Boost Profits
No matter how many sales you make, your business will struggle if you don't watch your margins.
04/25/2008

8 Tips for Increasing Your Average Sale
Getting a few more dollars out of each customer can put startups on a fast track to success.
03/27/2008

Differentiating Your Business
7 tips for creating a unique selling proposition that helps cut through the competitive clutter to drive sales
02/26/2008

6 Tips for Turning Shoppers Into Buyers
Learn to transform 'I'm just looking' into 'I'll take it.'
01/22/2008

3 Ways to Get Expert Advice
Consultants, business coaches and even seminars can nip problems in the bud.
12/19/2007

Bored With Retirement? Start a Business
Use these tips for getting back in the game when your life savings is at stake.
11/14/2007

The Fastest Way to Find New Customers
Tap into your customer base by piggybacking on established businesses with similar target markets.
10/24/2007

The 6 Biggest Mistakes in Raising Startup Capital
Avoid these traps to increase your chances of securing funding and keeping investors happy.
09/20/2007

Building Your Support Team
Every business owner needs a trusted team of advisors and specialists. Here's how to get yours.
07/23/2007

New Business Burnout: Don't Be a Victim
How to keep stress at bay before your startup grinds you down.
06/21/2007

Building Repeat Business from Day 1
10 tips to ensure your new business venture will have the repeat customers it needs to survive.
05/22/2007

Keeping Your Costs Down
Paring down expenses at startup and beyond can put your business on a firm foundation.
04/16/2007

How to Research Your Market
Do your homework before opening your doors to avoid business-busting mistakes.
03/02/2007

Getting Past Your Business Launch
11 tips to act on now that'll help you keep your business going well beyond the startup phase
02/02/2007

Choosing the Best Business Idea
Think you have a hot business idea? Put it to the test.
01/03/2007

Hiring Your First Employees
Learn how to draw the best employees to your business when creating your startup team.
12/04/2006

Put Your Focus on Startup
You may feel like you have a million things to do when starting a business, but there are really only 7 main areas that deserve your undivided attention during startup.
11/02/2006

Don’t Get Stalled at Startup
Follow these 8 simple rules for ensuring your startup will be around for the long run.
10/05/2006

The 11 Pitfalls of Starting a Business
The road to startup doesn’t have to be rocky: Being aware of these all-too-common mistakes can help you avoid them.
09/25/2006

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