Column Archive
How--and Where--People NetworkOnline isn't for everyone; geography matters when it comes to building connections.
11/10/2009
10 Ways to Waste Your Time in a Networking GroupReferral business from networking groups can pay off handsomely, so make the most of every meeting.
10/16/2009
Anchor Your Networking with Strong RelationshipsUse strategic associations to keep your business afloat during economic storms.
09/10/2009
Help! I'm an Introvert!By enhancing strengths and minimizing weaknesses, anyone can be a good networker.
08/12/2009
3 Common Delusions About Referral SourcesAvoid these pitfalls if you want to create meaningful relationsips.
07/22/2009
Get the Most From Your Written TestimonialsMake it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.
05/27/2009
Become a Networking MentorIf you want to improve your networking skills, teach someone else what you know.
04/22/2009
Word-of-Mouth Marketing Can Bite BackA lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
03/04/2009
Desperation Isn't ReferableNurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
02/04/2009
You Never Know Whom They KnowDon't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
01/15/2009
Use Small Actions to Get Big ResultsWhen it comes to creating relationships with other companies, take a long-term approach.
12/03/2008
Develop a Magnetic PersonalityEvery person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
10/31/2008
Specialists Win More ReferralsIf you claim to do everything, your clients won't rely on you for anything.
09/24/2008
What Is Business Networking, Anyway?It's more than showing up and shaking hands; it's about being proactive.
08/29/2008
Generating More ReferralsThere are plenty of opportunities to develop quality referrals--you just have to look for them.
07/17/2008
Good Customer Service Alone Doesn't Win ReferralsDon't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
06/26/2008
A Referral Doesn't Mean Closed SalesYou shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
06/27/2008
Practice Makes Perfect NetworkingImplement these 2 simple strategies and watch the referrals pour in.
04/16/2008
Customize Your Referral StrategiesTo optimize sales, learn to tailor your networking approach to different personality types and occasions.
03/25/2008
Stop Blaming Your NetworkNot getting the referrals you want? Stop pointing fingers and start taking charge of your company's success.
02/11/2008
Getting Referred By Friends and FamilyWill people who like, care about and respect you always refer business to you? Not necessarily.
01/23/2008
Referral Quality Beats QuantityShow customers you appreciate them by maintaining quality relationships.
12/20/2007
Is Your Referral Networking Working?Contrary to what you may think, the referral process is not difficult to measure.
11/21/2007
Less Networking Can Mean MoreCultivating the relationships you have is more effective than planting yourself at more events.
10/29/2007
Why Referral Marketing WorksThink cold-calling is the most effective way to snag customers? Try referral marketing and catch a new batch of clients.
09/12/2007
Salespeople Don't Live Off Referrals AloneEven if you're getting all the referrals you want, you still need to sell.
08/16/2007
Watch Your Word-of-MouthWord-of-mouth marketing is always working; it just may not be working in your favor.
07/26/2007
Speed Networking and BeyondLaunch yourself into a new circle of people waiting to talk to you.
06/28/2007
Why Introverts Can Be Great NetworkersYou don't have to be a people person to network; you just have to be willing to listen.
05/23/2007
Debunking the Six Degrees of SeparationDo you believe that anyone in the world is only six people removed? Here's why that theory's wrong and what it means for networking.
04/30/2007
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