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Identify New Consumer Norms
The recession has changed how customers shop, possibly forever.
Treat the Media Like Your Best Customers
Learn what you can do to help them, and they'll return the favor.
Use Coupons to Lure Last-Minute Buyers
Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
Online Advertising Made Simple
Follow these essential tips for an online campaign that increases sales.
Rock-Solid Marketing for Trendy Times
Instead of jumping from trend to trend follow these 6 steps for marketing that really works.
New Ways to Engage Customers
Make sure these 3 crucial elements are part of your marketing plan.
Reverse Your Fortune With Sound Marketing
When you know your market, your product will sell itself.
Target Moms' Buying Power
Learn the top 5 ways to maximize sales from this enormous market.
3 Tips for Successful Green Marketing
If you're jumping on the green bandwagon, do it practically.
Proven Tactics for Tough Times
The newest insights into online marketing that deliver customers
Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.
How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
How to Advertise Now
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
2009: The Year of One-to-One Marketing
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Not Your Father's Marketing Campaign
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Cause Marketing Matters to Consumers
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
A Marketer's Survival Guide
Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
Win Sales From Recession-Minded Consumers
Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
Get Your Copy Write
Expert tips for writing great letters, ads, brochures and more without professional help
No More "Me Too" Marketing
Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Make Your Ads Workhorses
Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
Tips for Marketing Your Service Business
Maintaining strong customer relationships is the key to creating a strong campaign.
Marketing With the Pros
There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Test Your Customer IQ
Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
The Hottest Marketing Trends for 2008
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Getting Screen Time
Find out how to market your product on television.
A Niche to Grow
Expand your business by targeting qualified niche markets.
The Power of Personalization
Use these 3 smart tactics to personalize marketing messages and increase sales.
Deep Insight Without Deep Pockets
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Spread the Good Word
PR is a do-it-yourself job when you use one of these 3 tactics.