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Make Your Ads Workhorses
Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
Tips for Marketing Your Service Business
Maintaining strong customer relationships is the key to creating a strong campaign.
Marketing With the Pros
There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Test Your Customer IQ
Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
The Hottest Marketing Trends for 2008
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
A Niche to Grow
Expand your business by targeting qualified niche markets.
The Power of Personalization
Use these 3 smart tactics to personalize marketing messages and increase sales.
Deep Insight Without Deep Pockets
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Spread the Good Word
PR is a do-it-yourself job when you use one of these 3 tactics.
Get to Know the Competition
A simple, 4-step competitive analysis will help you rise above the pack.
Take Charge of Your Marketing
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
4 Keys to Radio Advertising
From the buy to the spot, get expert advice on how to run a successful radio ad campaign.
Ad Choices Made Simple
Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
12 Months of Holiday Promotions
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Are You a Smart Marketer?
Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Creating Ads That Ring Up Sales
Out with the old and in with ads that produce results. Just follow these four important rules.
10 Marketing Trends to Watch in 2007
An inside look at the latest marketing trends that’ll help you boost your business in the coming year
Write a Great Sales Letter
6 tips for composing a sales letter that’ll hit the right note with your customers
The Fastest Route to Sales
4 quick ways to reach your hottest prospects
Improve Sales With a Marketing Plan
Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Fresh Ideas for Innovative Marketing
Try these out-of-the-ordinary tactics for extraordinary results.
Using Experiential Marketing
Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
Turn Your Competitors Into Allies
Five ways to increase sales by forging competitive alliances
Inventive Ways to Use Place-Based Media
With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
Creating a Content-Rich Website
Six tips for creating a compelling site your customers will buy from
How to Make Friends With the Media
Want to win press coverage? Follow these four steps to building a successful media relations campaign.
Building Buzz in a New Market
Ready to grow your business? Follow this step-by-step approach to winning new customers.
Get Customers to Open Your E-Mail
Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
Improve Your Online Holiday Sales
Selling products online? Smart marketers will follow these six tips to increase online sales and profits this holiday season.
Test Your Marketing I.Q.
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.