Column Archive
PR Trends: A Press Release for Social MediaThe traditional press release gets a makeover to appeal to the newest online media outlets.
11/15/2006
Interviewing Dos & Don’tsYou’ve lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training.
10/12/2006
Attract Attention With a Feature ArticleGet the press you want by crafting a feature story that’ll get picked up by the papers.
09/12/2006
Measuring the Value of PRWant to know what effect media coverage is having on your business? Here are the best ways to find out.
08/31/2006
8 Ways to Get the Media BuzzingTop strategies for getting big press for your small business
07/10/2006
Power Up Your PR with MultimediaFrom RSS feeds to Podcasting, multimedia is becoming the best way to reach the new savvy consumer.
06/12/2006
Put Your Press Release on the WebMaximize your presence with a press release that'll get picked up by search engines.
05/01/2006
Playing the Expert GameEstablish yourself as an expert in your field, and the media will come to you.
04/10/2006
The Press Tool Every Website NeedsMake your business more accessible to the media with an online media room.
03/13/2006
How to Save Face in a Business CrisisMinimize the impact of a crisis on your small business with a pre-planned PR campaign.
02/17/2006