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Mark Siebert:
Franchising Your Business

Column Archive
The Dangers of Do-It-Yourself Franchising
If you want your program to succeed, you'll need some outside help.
11/30/2009

The Quality-Control Myth
Use motivated and committed management to maintain the value of your franchise system.
06/18/2009

Franchisors: Litigation Risk Can be Minimized
Avoiding a legal visit from a franchisee attorney begins with a solid contract foundation.
04/14/2009

Know The Present Value of a Franchise
A new paradigm for decision making helps franchisors see short-term expenses for their long-term worth.
02/03/2009

A Bad Economy May Benefit Franchises
Learn what drives franchise sales, even in a slowing economy.
11/20/2008

Why Do Franchisors Fail?
Keeping your concept, capital and management in check will keep your new franchise from going bankrupt.
08/26/2008

How Strong Is Your Franchise's Quality Control?
You can pump it up by installing a Learning Management System.
07/25/2008

Outsourcing Your Franchise Sales
This trend can save you time, but consider all your options first.
05/27/2008

Growing Without Franchising
Looking to grow your biz? Check out some business alternatives outside the franchise structure.
03/06/2008

Making Your Franchise Stand Out
Figure out what makes your franchise different--and sell that to franchise buyers.
12/11/2007

Should You Use Franchise Brokers?
Franchise brokers can help you find qualified franchisees. But is hiring a broker the right choice for your franchise?
10/04/2007

Switching Over to Franchise
Here's how to convert a dealer organization into an opportunity-charged franchise.
07/31/2007

Franchising and the Internet
How the internet has led to a franchise boom, and how your franchise can benefit from it.
05/02/2007

Finding Expert Franchising Help
Choosing the right experts during your early franchising phase can translate to long-term success.
03/29/2007

Can You Franchise an Unsexy Concept?
The secrets to making your franchise concept attractive to franchisees
02/28/2007

Should You Sell Franchises or Build a Chain?
How to decide which expansion plan is right for you
01/30/2007

10 Steps to Making Your Franchise the Next McDonald’s
How to make sure your new franchise is a massive success
12/05/2006

Franchising Goes Global
Many foreign-born franchises are looking for master franchisees to bring their concept to the U.S. How can you get in on the trend?
11/07/2006

Get Connected With Your Franchise Community
Why it’s important to network with your fellow franchisors.
09/27/2006

Put Your Best Image Forward
Seeing your franchise through the eyes of a prospective buyer
08/29/2006

Making the Most of a Trade Show
For many franchisors, expos and trades shows offer an excellent opportunity to find prospective franchisees.
07/24/2006

The Accidental Franchisor
Are you running a franchise and don't even know it? Take these steps to stay out of legal hot water.
05/22/2006

The Importance of Brand "Sizzle"
How to stand out from the crowd
04/24/2006

Expanding Your Franchise Internationally
Are you prepared to grow globally? Know the risks and rewards you face before you make the leap into international waters.
03/27/2006

The ABCs of Growing Smart
Expert tips for developing your franchise's national expansion plan
02/27/2006

How to Be a Successful Franchisor
Secrets to building a top-notch franchise system
01/30/2006

Are You Ready to Franchise?
Top 10 questions to ask yourself if you're thinking of franchising your business.
12/27/2005

When Not to Franchise Your Business
Franchising involves risks as well as rewards. Our expert reveals what you should know before franchising your business.
10/24/2005

Beyond the First Step of Franchising
Extras you can offer to make your franchise system stronger and more attractive
09/26/2005

Instant Franchisor Part II
Your guide to negotiating the purchase of and transition to a new franchise system
08/22/2005

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