Customer Relationship Management

News and Articles About Customer Relationship Management

Breaking Up With a Client: What to Say

If you need to end a business relationship, our experts have suggestions to make those difficult conversations go a little easier.

What Not to Do When Taking Clients Out to Lunch

It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.

5 Ways to Close The Sale With Indecisive Customers

Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.

How to Take Control of Your Business' Online Reputation

Four tips you can implement today to improve your ratings on review sites.

Netflix Goes Where No Customer Service Has Gone Before

In a lesson to all businesses about how to provide great customer service, a Netflix service rep role-played 'Star Trek' while trying to fix a problem.

How to Establish Retail Store Policies When Just Starting Out

Before your grand opening, take time to formulate your operating policies. These guidelines will help you decide just what rules to put in place.

6 Steps to a Return Policy That Will Score You More Sales

When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.

Angry Customer Used Promoted Tweets to Chastise British Airways

A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his father's luggage. Here's what happened.

6 Ways to Get Customers Hooked and Raving About Your Brand

Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.

The Sales Rule Most Entrepreneurs Break

Finds ways to agree with your customers and you'll find yourself closing more sales.

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.

3 Simple Ways to Keep Your Customers Happy

The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.

Last-Minute March Madness Marketing Tips

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.

4 Quick Tips for Using Social Media for Customer Service

Expert advice from panelists at New York's Social Media Week.

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.

What to Do Before Firing a Problem Client

When frustration levels are high, beware of making a hasty decision about difficult customers. Here's what you need to know before letting them go.

3 Ways to Turn Holiday Shoppers Into Year-Round Customers

Exceed customer expectations through everything from great customer service to surprise gifts.

Connect with Entrepreneur

Most Shared Stories