Customer Relationship Management

News and Articles About Customer Relationship Management

The Sales Rule Most Entrepreneurs Break

The Sales Rule Most Entrepreneurs Break

Finds ways to agree with your customers and you'll find yourself closing more sales.

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
3 Simple Ways to Keep Your Customers Happy

3 Simple Ways to Keep Your Customers Happy

The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
The Key to Building a Strong Online Reputation (Infographic)

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
How to Think Like Your Customer

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
5 Big Brand's Mistakes Solved

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
How to Turn Customers Into Brand Ambassadors

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
4 Ways to Spring Clean Your Brand

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Last-Minute March Madness Marketing Tips

Last-Minute March Madness Marketing Tips

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Marketing Strategies for the Future

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
4 Quick Tips for Using Social Media for Customer Service

4 Quick Tips for Using Social Media for Customer Service

Expert advice from panelists at New York's Social Media Week.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.
What to Do Before Firing a Problem Client

What to Do Before Firing a Problem Client

When frustration levels are high, beware of making a hasty decision about difficult customers. Here's what you need to know before letting them go.
3 Ways to Turn Holiday Shoppers Into Year-Round Customers

3 Ways to Turn Holiday Shoppers Into Year-Round Customers

Exceed customer expectations through everything from great customer service to surprise gifts.
Gary Vaynerchuk on Social Media's Multiplier Effect

Gary Vaynerchuk on Social Media's Multiplier Effect

The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
How to Recognize Which Customers Are Bad for Business

How to Recognize Which Customers Are Bad for Business

Some customers take up too much time and energy. Here's how decide who isn't giving you a return on your investment.
How to Add Personality to Your Loyalty Program

How to Add Personality to Your Loyalty Program

Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
4 Ways to Keep a Small Company Culture as Your Business Grows

4 Ways to Keep a Small Company Culture as Your Business Grows

How to keep a startup culture as your business becomes more successful.
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
How Increasing Interaction Helps Retain Customers

How Increasing Interaction Helps Retain Customers

A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.
Starting a LinkedIn Group to Grow Your Network

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Creating Your Company's LinkedIn Profile

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.

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