Customer Relationship Management
News and Articles About Customer Relationship Management
When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.
A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his father's luggage. Here's what happened.
Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
Finds ways to agree with your customers and you'll find yourself closing more sales.
Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
How five companies messed up -- and what they should have done.
How a little bit of personal attention can go a long way with customer loyalty.
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Expert advice from panelists at New York's Social Media Week.
Strategies for activating your fan base from New York's Social Media Week.
When frustration levels are high, beware of making a hasty decision about difficult customers. Here's what you need to know before letting them go.
Exceed customer expectations through everything from great customer service to surprise gifts.
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
Some customers take up too much time and energy. Here's how decide who isn't giving you a return on your investment.
Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
How to keep a startup culture as your business becomes more successful.
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
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