Customer relationship management
BY Stephanie Vozza
The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.Would You Date Your Brand?
BY Barbara Findlay Schenck
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last? The Key to Building a Strong Online Reputation (Infographic)
BY Kathleen Davis
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.Google Glass Adds Facebook, Tumblr and 5 Other New Apps
BY Brian Patrick Eha
Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news. How to Think Like Your Customer
BY Ann Handley
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base. 5 Big Brand's Mistakes Solved
BY Lambeth Hochwald
How five companies messed up -- and what they should have done. How to Turn Customers into Brand Ambassadors
BY Christopher Hann
How a little bit of personal attention can go a long way with customer loyalty. 4 Ways to Spring Clean Your Brand
BY Karen Leland
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season. Last-Minute March Madness Marketing Tips
BY Jim Joseph
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late. Marketing Strategies for the Future
BY Barbara Findlay Schenck
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions. 4 Quick Tips for Using Social Media for Customer Service
BY Jason Fell
Expert advice from panelists at New York's Social Media Week. 3 Ways to Turn Social Media Followers Into Promoters of Your Brand
BY Brian Patrick Eha
Strategies for activating your fan base from New York's Social Media Week. What to Do Before Firing a Problem Client
BY Gwen Moran
When frustration levels are high, beware of making a hasty decision about difficult customers. Here's what you need to know before letting them go. 3 Ways to Turn Holiday Shoppers Into Year-Round Customers
BY Lisa Girard
Exceed customer expectations through everything from great customer service to surprise gifts.Play Video Gary Vaynerchuk on Social Media's Multiplier Effect (Video)
BY Laura Lorber
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online. How to Recognize Which Customers Are Bad for Business
BY Joe Worth
Some customers take up too much time and energy. Here's how decide who isn't giving you a return on your investment. How to Add Personality to Your Loyalty Program
BY Dan O'Shea
Belly's loyalty program offers fun ways to interact with customers and helps build new clientele. Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)
BY Kathleen Davis
Customers that have recently moved to a neighborhood outspend established residents at local small businesses. 4 Ways to Keep a Small Company Culture as Your Business Grows
BY Stuart MacDonald
How to keep a startup culture as your business becomes more successful. Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
BY Michael Houlihan
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well. How Increasing Interaction Helps Retain Customers
BY Logan Kugler
A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression. Starting a LinkedIn Group to Grow Your Network
BY Ted Prodromou
How to create a focused, topic-driven community and better connect to clients and customers. Creating Your Company's LinkedIn Profile
BY Ted Prodromou
These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers. 3 Steps for Fixing Big Business Blunders
BY Gwen Moran
Everyone makes mistakes, here's advice from a pro on how to come back strong after even the most embarrassing slip-ups. 