News and Articles About Customers
Advance your companys legacy by transforming it. Tread carefully with key constituency groups.
Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
Learn how to customize marketing strategies to approach each type of potential buyer.
People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
Customization strategies are now more affordable for small companies to adopt for their online business presence.
It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Businesses need to respect today's informed customers.
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Should you stay or should you go? Here's how to tell whether you should keep working with that client.
Keep your audience entertained with a video or photo that they want to see.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Without revenue, your business will die. These options won't require a huge effort, but the payoffs could be immense.
Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.
Execute these low-cost strategies to get your business off the ground immediately.
Collect as much information as you can on your target market so you can create a rich statement and experience.
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.
Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
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