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News and Articles About Customers

5 Ways to Keep Customers Knocking on Your Door For More

5 Ways to Keep Customers Knocking on Your Door For More

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Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
November 20, 2013 in Branding
9 Ways to Beat the Competition By Selling Less

9 Ways to Beat the Competition By Selling Less

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Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
November 20, 2013 in Growth Strategies
The Secret to Selling Your Brand With One Sentence

The Secret to Selling Your Brand With One Sentence

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Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
November 15, 2013 in Branding
SoulCycle's Secret to Turning Customers into Die-Hard Fans

SoulCycle's Secret to Turning Customers into Die-Hard Fans

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It's possible to build a cult-like following for your brand. Here's how.
November 13, 2013 in Branding
10 Commandments of Retail Sales

10 Commandments of Retail Sales

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Follow these ten simple rules and you'll close more sales almost immediately.
November 13, 2013 in Sales
Chobani's Secret to Making Customers Feel Like Family

Chobani's Secret to Making Customers Feel Like Family

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Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
November 7, 2013 in Branding
The Secret to Making Customers Passionate About Your Brand

The Secret to Making Customers Passionate About Your Brand

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Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
November 5, 2013 in Branding
How to Make The Most of This Year's Ultra-Short Holiday Shopping Season

How to Make The Most of This Year's Ultra-Short Holiday Shopping Season

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With Thanksgiving falling so late in November, there are fewer precious shopping days this year. For retailers, this means having to be extra creative to get customers through the door.
October 31, 2013 in Sales
6 Ways to Take The Chill Out of Cold Calling

6 Ways to Take The Chill Out of Cold Calling

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It's nearly impossible to avoid cold calling, especially when you're just starting out. Here are six ways to make the most of each call and score more sales.
October 30, 2013 in Sales
Why The Competition Isn't Your Business Enemy

Why The Competition Isn't Your Business Enemy

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In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
October 28, 2013 in Growth Strategies
The Secret to Closing More Sales: Talk Less

The Secret to Closing More Sales: Talk Less

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Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
October 24, 2013 in Sales
5 Ways to Close The Sale With Indecisive Customers

5 Ways to Close The Sale With Indecisive Customers

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Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
October 22, 2013 in Sales
4 Contacts You Need In Your Network Now

4 Contacts You Need In Your Network Now

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Being strategic about who is in your network can speed your way to success. Here are four key groups to keep in mind.
October 22, 2013 in Networking
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

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Collecting these important details can help you convert leads to customers as effectively as possible.
October 17, 2013 in Online Marketing

BlackBerry Says, 'Remain Calm. All is Well.'

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In a letter to investors and customers, the fallen smartphone maker channels its inner Chip Diller.
October 15, 2013 in Mobile
6 Content Marketing Principles Every Business Needs to Follow

6 Content Marketing Principles Every Business Needs to Follow

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No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
October 10, 2013 in Marketing Ideas
Why Big Data Is Your Key to Beefing Up Customer Engagement

Why Big Data Is Your Key to Beefing Up Customer Engagement

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Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
October 10, 2013 in News and Trends
How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

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The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
October 3, 2013 in Grow Your Business
How to Generate Ideas For Your YouTube Videos

How to Generate Ideas For Your YouTube Videos

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Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
October 2, 2013 in Online Marketing
Why Your Customers' Cravings Are Your Key to Success

Why Your Customers' Cravings Are Your Key to Success

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Knowing what customers want and delivering will help you gain market share fast. Here's how.
October 2, 2013 in Customer Loyalty and Retention
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

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Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
September 30, 2013 in Branding
9 Ways to Reach Customers on YouTube

9 Ways to Reach Customers on YouTube

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Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
September 27, 2013 in Online Marketing
Richard Branson on Building Brand Loyalty

Richard Branson on Building Brand Loyalty

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The Virgin CEO shares how he was able to build a company culture based on customer service.
September 23, 2013 in Branding
3 Things Entrepreneurs Get Wrong When Negotiating

3 Things Entrepreneurs Get Wrong When Negotiating

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A professional negotiation coach explains why every interaction with a potential client is a negotiation.
September 13, 2013 in Business Management
How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

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Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
September 12, 2013 in News and Trends

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