Customers

News and Articles About Customers

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.

7 Ways to Get the Most Out of Exhibiting at a Trade Show

Do it right, and a trade show can lead to more funding, new customers and lots of buzz.

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.

Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC

Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.

Driving Innovation With Crowdsourcing

Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.

How to Win Clients Your First Week in Business

Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.

Don't Fire These 3 Rotten Customers, Profit From Them

Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.

Profitability or High User Count: Which Leads to Startup Success?

Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?

Before You Break Up With That Problem Customer, Go Down This List

Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.

It's Time to 'Untrain' Your Sales Force

If your sales team is still operating under tradition, they need to adapt to today’s buyers.

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.

A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)

Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers’ needs

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.

Never Turn Down a Paying Customer

Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.

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