Customers

News and Articles About Customers

The 3 Critical Elements to Selling Online Like a Pro

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
5 Tips to Creating a Successful Content-Marketing Campaign

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customersÂ’ needs
Finding a Voice for Your Brand

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Never Turn Down a Paying Customer

Never Turn Down a Paying Customer

Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Why Businesses Can't Afford to Upset Customers (Infographic)

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.
The Shocking Truth: Customers Don't Want to Engage With Your Company

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons

Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons

The serial entrepreneur and investor explains how company plans should be framed around customer needs -- and his sartorial choices.
Don't Let Your Business Be Held Hostage by a Nightmare Client

Don't Let Your Business Be Held Hostage by a Nightmare Client

Here are the warning signs that a customer relationship is turning toxic and you need to get out.
How to Attract (and Keep) Your First 100 Customers

How to Attract (and Keep) Your First 100 Customers

If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
How to Successfully Exit Your Family Business and Pivot for the Internet Age

How to Successfully Exit Your Family Business and Pivot for the Internet Age

An owner explains how he refocused on online sales, sold the local family heating services firm and runs a new ecommerce company.
Boosting Your Business By Using Your Ears

Boosting Your Business By Using Your Ears

Listen more, serve with all you have, give with excellence and work with honor, and you will see your dreams come true.
Are Retailers Missing Out on Mobile?

Are Retailers Missing Out on Mobile?

By the end of the year, $1.5 trillion worth of in-store sales could be influenced by mobile devices.
How Often Should I Update My Website?

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Do Your Marketing Messages Target the Right Personas?

Do Your Marketing Messages Target the Right Personas?

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
Advice for Making the Luxury Sell

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Diversity Defines Our Global Economy. Do You Speak the Language?

Diversity Defines Our Global Economy. Do You Speak the Language?

Chances are that you'll interact with people in the business world of different cultures, whether its your workforce or your customers. Are you ready to dive in?
The Esquire Guy on Handling a PR Crisis With Style

The Esquire Guy on Handling a PR Crisis With Style

Effective damage control all comes down to the tone.
Up Your 'David' Status Without Taking on a 'Goliath'

Up Your 'David' Status Without Taking on a 'Goliath'

President of headphones company co-founded by 50 Cent on thinking creatively to gain market share in a field dominated by a big brand.
How to Deal With the Customer Who Isn't Right

How to Deal With the Customer Who Isn't Right

The customer isn't always right. In some cases, they are just plain wrong. Here's what to do.
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
Treat Them Well: 5 Keys to Lasting Customer Service

Treat Them Well: 5 Keys to Lasting Customer Service

A valued customer is a happy one, which almost always leads to profits.
How Much Should I Charge Clients?

How Much Should I Charge Clients?

Pricing can be difficult. Here are some things to consider to make it easier.

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