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Advice for Making the Luxury Sell

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Diversity Defines Our Global Economy. Do You Speak the Language?

Diversity Defines Our Global Economy. Do You Speak the Language?

Chances are that you'll interact with people in the business world of different cultures, whether its your workforce or your customers. Are you ready to dive in?
The Esquire Guy on Handling a PR Crisis With Style

The Esquire Guy on Handling a PR Crisis With Style

Effective damage control all comes down to the tone.
Up Your 'David' Status Without Taking on a 'Goliath'

Up Your 'David' Status Without Taking on a 'Goliath'

President of headphones company co-founded by 50 Cent on thinking creatively to gain market share in a field dominated by a big brand.
How to Deal With the Customer Who Isn't Right

How to Deal With the Customer Who Isn't Right

The customer isn't always right. In some cases, they are just plain wrong. Here's what to do.
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
Treat Them Well: 5 Keys to Lasting Customer Service

Treat Them Well: 5 Keys to Lasting Customer Service

A valued customer is a happy one, which almost always leads to profits.
How Much Should I Charge Clients?

How Much Should I Charge Clients?

Pricing can be difficult. Here are some things to consider to make it easier.
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Listen Up: How to Respond to Customer Complaints

Listen Up: How to Respond to Customer Complaints

Set up the proper processes to receive feedback in advance for sustained positive outcomes.
Are You Ready for the Age of the Customer?

Are You Ready for the Age of the Customer?

After thousands of years, the marketplace has experienced a tectonic shift.
Look Out Startups, 2014 is About Results, Not Buzz

Look Out Startups, 2014 is About Results, Not Buzz

Companies may have been able to get ahead before with cool ideas -- but not anymore.
The One Thing Your Startup Really Needs to Succeed

The One Thing Your Startup Really Needs to Succeed

It's not a business plan, or even a killer idea. Can you guess what it is?
Why Stellar Customer Service Is Key to Building Your Online Brand

Why Stellar Customer Service Is Key to Building Your Online Brand

If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
How to Make the Most of Your Brand's Social Media Content

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
Let Beyonce Be Your Guide and Other Must-Read Business Tips

Let Beyonce Be Your Guide and Other Must-Read Business Tips

A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.
Twitter Shows the Value in Listening to Customers

Twitter Shows the Value in Listening to Customers

Twitter sparked a firestorm when its changed its block-user features. Then, it did something few companies do nowadays.
Finding Growth By Changing Your Mindset

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
5 Ways to Make Your Coupons Stand Out From the Pack

5 Ways to Make Your Coupons Stand Out From the Pack

People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
How to Design Your Way into Customers' Hearts

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
5 Ways to Keep Customers Knocking on Your Door For More

5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
9 Ways to Beat the Competition By Selling Less

9 Ways to Beat the Competition By Selling Less

Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
The Secret to Selling Your Brand With One Sentence

The Secret to Selling Your Brand With One Sentence

Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.

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