News and Articles About Customers
BY Chris KocekUsing data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
BY Karen LelandA bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
BY Kevin AllenA Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
BY Jim JosephBranding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
BY Jim JosephZeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
BY Brian SolisA Los Angeles-based multimedia platform focuses on inspiring stories about the environment to help counterbalance the usual doom-and-gloom narrative.
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