News and Articles About Customers
Collect as much information as you can on your target market so you can create a rich statement and experience.
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.
Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.
Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.
Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Customers are doing their own research. So traditional methods of promotion don't suffice.
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
How you can implement these words into your marketing plan without sounding like a used-car salesman.
The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
If your sales team is still operating under tradition, they need to adapt to todays buyers.
Having an engaged audience online can help your bottom line, but you have to be careful.
Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers needs
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Learn what companies can do if consumers do become unhappy.
When it comes to brand loyalty, values are worth more than engagement.