News and Articles About Customers
When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Chances are that you'll interact with people in the business world of different cultures, whether its your workforce or your customers. Are you ready to dive in?
Effective damage control all comes down to the tone.
President of headphones company co-founded by 50 Cent on thinking creatively to gain market share in a field dominated by a big brand.
The customer isn't always right. In some cases, they are just plain wrong. Here's what to do.
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Small businesses should get to know their clientele when crafting their strategy.
After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
A valued customer is a happy one, which almost always leads to profits.
Pricing can be difficult. Here are some things to consider to make it easier.
What business owners need to know about gathering, using and protecting customer information.
Set up the proper processes to receive feedback in advance for sustained positive outcomes.
After thousands of years, the marketplace has experienced a tectonic shift.
Companies may have been able to get ahead before with cool ideas -- but not anymore.
It's not a business plan, or even a killer idea. Can you guess what it is?
If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.
Twitter sparked a firestorm when its changed its block-user features. Then, it did something few companies do nowadays.
No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.