News and Articles About Customers
BY Kevin AllenA Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
BY Jim JosephBranding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
BY Jim JosephZeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
BY Brian SolisA Los Angeles-based multimedia platform focuses on inspiring stories about the environment to help counterbalance the usual doom-and-gloom narrative.
BY Jim JosephKnowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
BY Brad SugarsNo matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.