News and Articles About Customers
BY Karen LelandA bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
BY Kevin AllenA Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
BY Jim JosephBranding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
BY Jim JosephZeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.