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News and Articles About Customers

7 Voicemail Secrets to Get a Call Back Every Time

7 Voicemail Secrets to Get a Call Back Every Time

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Leaving the right voice message could be the difference between getting a called back and not. Here are seven ways to up your chances.
September 10, 2013 in Growth Strategies
4 Reasons Your Business Needs a Mobile App

4 Reasons Your Business Needs a Mobile App

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Going mobile can open a lot of doors for your company. Here are four key ways it can help your business grow.
September 9, 2013 in Mobile
How Can I Set My Business Apart From the Competition?

How Can I Set My Business Apart From the Competition?

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A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
September 5, 2013 in Marketing
What PayPal's Rocky Beginnings Can Teach You About Startup Success

What PayPal's Rocky Beginnings Can Teach You About Startup Success

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Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
September 5, 2013 in Finding Customers
What It Takes to Be the Customer's First Choice

What It Takes to Be the Customer's First Choice

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You don't want to just give your customers a sense of trust when they think of your brand. You want them to be certain that you're the right choice for them. Here's how.
August 30, 2013 in Sales
How Can I Grow My Home-Based Business?

How Can I Grow My Home-Based Business?

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A home-based small-business owner wants more clients. Ask Entrepreneur's business operations expert shares optimal paths to grow and what she'll need for the journey.
August 29, 2013 in Grow Your Business
5 Secrets to Increasing Customer Retention -- and Profits

5 Secrets to Increasing Customer Retention -- and Profits

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One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
August 21, 2013 in Online Marketing
Richard Branson on Being Social Media Savvy

Richard Branson on Being Social Media Savvy

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The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.
August 12, 2013 in Social Media
The Sales Rule Most Entrepreneurs Break

The Sales Rule Most Entrepreneurs Break

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Finds ways to agree with your customers and you'll find yourself closing more sales.
August 12, 2013 in Sales
Want Loyal Customers? Do This.

Want Loyal Customers? Do This.

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Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
August 9, 2013 in Marketing Ideas
The One Word That Will Help You Close More Sales

The One Word That Will Help You Close More Sales

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Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
August 6, 2013 in Sales
How to Engage Customers on a Dime

How to Engage Customers on a Dime

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Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
August 6, 2013 in Marketing Ideas
Marketing's Best Kept Secret

Marketing's Best Kept Secret

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Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
August 1, 2013 in Marketing Ideas
6 Small Businesses That Are Doing Social Media Right

6 Small Businesses That Are Doing Social Media Right

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Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
July 22, 2013 in Online Marketing
How One Business Fulfilled a Ridiculous Customer Request

How One Business Fulfilled a Ridiculous Customer Request

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A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

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Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
July 19, 2013 in Branding
The Obvious Marketing Money-Maker You're Missing

The Obvious Marketing Money-Maker You're Missing

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No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
July 11, 2013 in Marketing Ideas
Power Networking: Use Your Power Base to Grow Sales

Power Networking: Use Your Power Base to Grow Sales

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Telling everyone you know about your product or service is an important way to grow your business. Here's how to make the most of all your connections to increase sales.
July 8, 2013 in Sales
Connecting With Customers: How to Market to Their Emotions

Connecting With Customers: How to Market to Their Emotions

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Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
July 5, 2013 in Marketing Basics

Survey: Small-Business Owners Still Slow to Embrace Credit-Card Payments

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While many small merchants only accept cash or checks, most consumers prefer plastic.
June 20, 2013 in Payments & Collections
Video: When Sustainability Stories Are Good BusinessPlay Video

When Sustainability Stories Are Good Business (Video)

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A Los Angeles-based multimedia platform focuses on inspiring stories about the environment to help counterbalance the usual doom-and-gloom narrative.
June 14, 2013 in Profiles

Would You Date Your Brand?

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Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
June 9, 2013 in Branding
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

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Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
June 7, 2013 in Marketing Basics
How Your Attitude Can Win You Sales

How Your Attitude Can Win You Sales

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Being successful at selling isn't about your product. It's about your personality. Here are three ways to harness the power of a great attitude to close even the toughest sale.
May 22, 2013 in Sales
The 5 Branding Rules of Attraction

The 5 Branding Rules of Attraction

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Your brand draws customers to your business. Here are the elements you should consider when designing it.
May 20, 2013 in Branding

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