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News and Articles About Customers
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
3 Tips for Designing an Invoice That Gets You Paid Promptly
Your invoice is a chance to inform and remind the customer of what you agreed to and that you delivered.
How (and Why) to Pivot From Services to Products
Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Use This Infomercial Secret to Supercharge Your Product Pitch
While often captivating, repetitive, and a bit cheesy, there's a lot any sales professional can learn from infomercials about pitching a product.
Ready to Launch
What Great Brands Know: Commit and Stay Committed
Be as clear about what you will do as what you won't.
Hello? Can You Listen?
Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
For Your Startup to Thrive, You Need to Build Value for More Than Just Customers
Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
Mediocrity or Greatness? That is the Question.
A clear vision and devotion to the people a business affects are the hallmarks of the best companies.
Mark Zuckerberg Slams Apple's CEO Over Comments About Customers
Facebook's co-founder has come out swinging against a letter written by Tim Cook criticizing ad-based businesses.
3 Dominant Ad-Tech Companies Share the Secrets of Their Success
How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
The One-Week Road Test to See If You're Entrepreneurial Material
You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
The Future of Customer Loyalty
Is your business ready for customer loyalty 3.0?
How to Make Someone Want to Do Business With You
Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
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The Ultimate Guide to Learning Anything Faster
10 Behaviors of Unstoppable Entrepreneurs
Starting a Business
Reprints & Licensing
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