News and Articles About Customers
What business owners need to know about gathering, using and protecting customer information.
Set up the proper processes to receive feedback in advance for sustained positive outcomes.
After thousands of years, the marketplace has experienced a tectonic shift.
Companies may have been able to get ahead before with cool ideas -- but not anymore.
It's not a business plan, or even a killer idea. Can you guess what it is?
If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.
Twitter sparked a firestorm when its changed its block-user features. Then, it did something few companies do nowadays.
No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
It's possible to build a cult-like following for your brand. Here's how.
Follow these ten simple rules and you'll close more sales almost immediately.
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
With Thanksgiving falling so late in November, there are fewer precious shopping days this year. For retailers, this means having to be extra creative to get customers through the door.
It's nearly impossible to avoid cold calling, especially when you're just starting out. Here are six ways to make the most of each call and score more sales.
In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
Being strategic about who is in your network can speed your way to success. Here are four key groups to keep in mind.
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