News and Articles About Customers
Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Customers are doing their own research. So traditional methods of promotion don't suffice.
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
How you can implement these words into your marketing plan without sounding like a used-car salesman.
The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
If your sales team is still operating under tradition, they need to adapt to todays buyers.
Having an engaged audience online can help your bottom line, but you have to be careful.
Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers needs
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Learn what companies can do if consumers do become unhappy.
When it comes to brand loyalty, values are worth more than engagement.
The serial entrepreneur and investor explains how company plans should be framed around customer needs -- and his sartorial choices.
Here are the warning signs that a customer relationship is turning toxic and you need to get out.
If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
An owner explains how he refocused on online sales, sold the local family heating services firm and runs a new ecommerce company.
Listen more, serve with all you have, give with excellence and work with honor, and you will see your dreams come true.
By the end of the year, $1.5 trillion worth of in-store sales could be influenced by mobile devices.
Despite what you may have heard, for many businesses, daily updates don't make sense.
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
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