Customers

News and Articles About Customers

How to Attract (and Keep) Your First 100 Customers

If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.

How to Successfully Exit Your Family Business and Pivot for the Internet Age

An owner explains how he refocused on online sales, sold the local family heating services firm and runs a new ecommerce company.

Boosting Your Business By Using Your Ears

Listen more, serve with all you have, give with excellence and work with honor, and you will see your dreams come true.

Are Retailers Missing Out on Mobile?

By the end of the year, $1.5 trillion worth of in-store sales could be influenced by mobile devices.

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.

Do Your Marketing Messages Target the Right Personas?

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.

Diversity Defines Our Global Economy. Do You Speak the Language?

Chances are that you'll interact with people in the business world of different cultures, whether its your workforce or your customers. Are you ready to dive in?

The Esquire Guy on Handling a PR Crisis With Style

Effective damage control all comes down to the tone.

Up Your 'David' Status Without Taking on a 'Goliath'

President of headphones company co-founded by 50 Cent on thinking creatively to gain market share in a field dominated by a big brand.

How to Deal With the Customer Who Isn't Right

The customer isn't always right. In some cases, they are just plain wrong. Here's what to do.

How This Startup's Focus on Personal Touch Helped it Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.

Treat Them Well: 5 Keys to Lasting Customer Service

A valued customer is a happy one, which almost always leads to profits.

How Much Should I Charge Clients?

Pricing can be difficult. Here are some things to consider to make it easier.

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.

Listen Up: How to Respond to Customer Complaints

Set up the proper processes to receive feedback in advance for sustained positive outcomes.

Are You Ready for the Age of the Customer?

After thousands of years, the marketplace has experienced a tectonic shift.

Look Out Startups, 2014 is About Results, Not Buzz

Companies may have been able to get ahead before with cool ideas -- but not anymore.

The One Thing Your Startup Really Needs to Succeed

It's not a business plan, or even a killer idea. Can you guess what it is?

Why Stellar Customer Service Is Key to Building Your Online Brand

If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.

Let Beyonce Be Your Guide and Other Must-Read Business Tips

A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.

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