News and Articles About Customers
Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers needs
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Learn what companies can do if consumers do become unhappy.
When it comes to brand loyalty, values are worth more than engagement.
The serial entrepreneur and investor explains how company plans should be framed around customer needs -- and his sartorial choices.
Here are the warning signs that a customer relationship is turning toxic and you need to get out.
If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
An owner explains how he refocused on online sales, sold the local family heating services firm and runs a new ecommerce company.
Listen more, serve with all you have, give with excellence and work with honor, and you will see your dreams come true.
By the end of the year, $1.5 trillion worth of in-store sales could be influenced by mobile devices.
Despite what you may have heard, for many businesses, daily updates don't make sense.
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Chances are that you'll interact with people in the business world of different cultures, whether its your workforce or your customers. Are you ready to dive in?
Effective damage control all comes down to the tone.
President of headphones company co-founded by 50 Cent on thinking creatively to gain market share in a field dominated by a big brand.
The customer isn't always right. In some cases, they are just plain wrong. Here's what to do.
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Small businesses should get to know their clientele when crafting their strategy.
After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
A valued customer is a happy one, which almost always leads to profits.
Pricing can be difficult. Here are some things to consider to make it easier.
What business owners need to know about gathering, using and protecting customer information.
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