Customers

News and Articles About Customers

3 Ways to Bust Through Your Customer's Stress and Fear
Customers

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
Jeff Shore
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'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers
Customer Service

'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers

A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
Kate Taylor
How 23andMe Caused a Divorce: A Look at Unintended Consequences
Customers

How 23andMe Caused a Divorce: A Look at Unintended Consequences

A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
Carly Okyle
Magic and the CEO -- Applying Lessons Learned From the Stage
Innovation

Magic and the CEO -- Applying Lessons Learned From the Stage

The art of being an entrepreneur owes much to performance.
Eran Yaniv
The Wait for Apple's iPhone 6 Smashes Record in Manhattan
Customer Loyalty

The Wait for Apple's iPhone 6 Smashes Record in Manhattan

The line of people out front of Apple's flagship store was completely ridiculous.
Katie Little
Leading, and Surviving, a Company Rebranding Effort
Rebranding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Jim Freeze
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Why Americans Hate Their Internet Service Providers (Infographic)
Internet

Why Americans Hate Their Internet Service Providers (Infographic)

Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.
Catherine Clifford
The Best Way to Market a Niche Company
Ask the Expert

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Sabrina Horn
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Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis
Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets
Innovation

Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets

When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
David Peto
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18 Resources to Help You Become Amazing at Acquiring New Customers
Finding Customers

18 Resources to Help You Become Amazing at Acquiring New Customers

An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
Chloe Gray
4 Customer Personalities Your Sales Team Wants to Reach
Connecting with customers

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.
Leslie Stretch
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Transparency Can Overcome Consumer Resistance to Sharing Data
Big Data

Transparency Can Overcome Consumer Resistance to Sharing Data

People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
Joshua McClure
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3 Benefits in Personalizing a Website for Visitors
Websites

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
Itai Sadan
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