News and Articles About Customers
BY Jim JosephMeeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
BY Laura LorberIn this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
BY JJ RambergSure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
BY Scott LevyWhy you should embrace negative comments online and how to do it right.