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How I Won My First Big Customer
I went out on a limb and made a commitment no one else would make. That made all the difference in my career.
Grow Your Business
10 Ways for Software Companies to Keep Customers Around
Take these proactive measures to reduce your churn rate.
Why Gmail Fails for Customer Support
Never skimp on that which directly affects customer communications.
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
3 Tips for Designing an Invoice That Gets You Paid Promptly
Your invoice is a chance to inform and remind the customer of what you agreed to and that you delivered.
How (and Why) to Pivot From Services to Products
Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Use This Infomercial Secret to Supercharge Your Product Pitch
While often captivating, repetitive, and a bit cheesy, there's a lot any sales professional can learn from infomercials about pitching a product.
Ready to Launch
What Great Brands Know: Commit and Stay Committed
Be as clear about what you will do as what you won't.
Hello? Can You Listen?
Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
For Your Startup to Thrive, You Need to Build Value for More Than Just Customers
Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
Mediocrity or Greatness? That is the Question.
A clear vision and devotion to the people a business affects are the hallmarks of the best companies.
Mark Zuckerberg Slams Apple's CEO Over Comments About Customers
Facebook's co-founder has come out swinging against a letter written by Tim Cook criticizing ad-based businesses.
Starting a Business
3 Dominant Ad-Tech Companies Share the Secrets of Their Success
How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
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