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News and Articles About Customers
4 Steps to Ensuring Customer Experience Comes First
Fashion the touch points and interactions so critical for captivating today's empowered consumers.
5 Ways To Get Prospective Customers to Choose You
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Ready to Launch
What Great Brands Know: Stop Waiting for Perfection
Learn what a minimum viable brand is and why you need one.
Capturing Repeat Customers Is the Magic of Growth Hacking
Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
Unreachable on Vacation? That's 'Beyond Stupid.'
As an entrepreneur who is hungry for success, you need to be available to your customers without exception.
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
How CEOs Can Maintain Their Edge
Leaders can avoid stagnation in three key ways.
The Last Thing You Want Your Customers to Do: Think
If you want to boost sales on your website, hold back product information from your visitors.
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
How the Epidemic of Bad Behavior Affects Your Business
Learn about actions your company can take to return to civility in the workplace and minimize rudeness with customers.
6 Critical Steps to Succeeding in an Untapped Industry
Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
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