Customers

How I Won My First Big Customer
Success

How I Won My First Big Customer

I went out on a limb and made a commitment no one else would make. That made all the difference in my career.
Steve Tobak
Grow Your Business

10 Ways for Software Companies to Keep Customers Around

Take these proactive measures to reduce your churn rate.
Ron Yekutiel
Why Gmail Fails for Customer Support
Customer Support

Why Gmail Fails for Customer Support

Never skimp on that which directly affects customer communications.
Gregory Ciotti
How You Market Your Product Depends on Your Competition
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
3 Tips for Designing an Invoice That Gets You Paid Promptly
Invoicing

3 Tips for Designing an Invoice That Gets You Paid Promptly

Your invoice is a chance to inform and remind the customer of what you agreed to and that you delivered.
Ohad Samet
How (and Why) to Pivot From Services to Products
Service Business

How (and Why) to Pivot From Services to Products

Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Steve Tobak
Use This Infomercial Secret to Supercharge Your Product Pitch
Sales Strategies

Use This Infomercial Secret to Supercharge Your Product Pitch

While often captivating, repetitive, and a bit cheesy, there's a lot any sales professional can learn from infomercials about pitching a product.
David Priemer
What Great Brands Know: Commit and Stay Committed
Ready to Launch

What Great Brands Know: Commit and Stay Committed

Be as clear about what you will do as what you won't.
Carly Okyle
Hello? Can You Listen?
Customer Feedback

Hello? Can You Listen?

Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
Pricing

The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club

What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
Gene Marks
For Your Startup to Thrive, You Need to Build Value for More Than Just Customers
Startup Basics

For Your Startup to Thrive, You Need to Build Value for More Than Just Customers

Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
Adam Callinan
Mediocrity or Greatness? That is the Question.
Customers

Mediocrity or Greatness? That is the Question.

A clear vision and devotion to the people a business affects are the hallmarks of the best companies.
Thomas White
Mark Zuckerberg Slams Apple's CEO Over Comments About Customers
Competition

Mark Zuckerberg Slams Apple's CEO Over Comments About Customers

Facebook's co-founder has come out swinging against a letter written by Tim Cook criticizing ad-based businesses.
Geoff Weiss
3 Dominant Ad-Tech Companies Share the Secrets of Their Success
Starting a Business

3 Dominant Ad-Tech Companies Share the Secrets of Their Success

How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
Zach Cutler