News and Articles About Customers
Knowing what customers want and delivering will help you gain market share fast. Here's how.
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
The Virgin CEO shares how he was able to build a company culture based on customer service.
A professional negotiation coach explains why every interaction with a potential client is a negotiation.
Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
Leaving the right voice message could be the difference between getting a called back and not. Here are seven ways to up your chances.
Going mobile can open a lot of doors for your company. Here are four key ways it can help your business grow.
A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
You don't want to just give your customers a sense of trust when they think of your brand. You want them to be certain that you're the right choice for them. Here's how.
A home-based small-business owner wants more clients. Ask Entrepreneur's business operations expert shares optimal paths to grow and what she'll need for the journey.
One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.
Finds ways to agree with your customers and you'll find yourself closing more sales.
Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Telling everyone you know about your product or service is an important way to grow your business. Here's how to make the most of all your connections to increase sales.
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
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