News and Articles About Customers
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
It's possible to build a cult-like following for your brand. Here's how.
Follow these ten simple rules and you'll close more sales almost immediately.
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
With Thanksgiving falling so late in November, there are fewer precious shopping days this year. For retailers, this means having to be extra creative to get customers through the door.
It's nearly impossible to avoid cold calling, especially when you're just starting out. Here are six ways to make the most of each call and score more sales.
In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
Being strategic about who is in your network can speed your way to success. Here are four key groups to keep in mind.
Collecting these important details can help you convert leads to customers as effectively as possible.
In a letter to investors and customers, the fallen smartphone maker channels its inner Chip Diller.
No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
Knowing what customers want and delivering will help you gain market share fast. Here's how.
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
The Virgin CEO shares how he was able to build a company culture based on customer service.
A professional negotiation coach explains why every interaction with a potential client is a negotiation.
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