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How to Maximize Every Sales Opportunity

How to Maximize Every Sales Opportunity

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Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to help you make the most of every sale.
April 29, 2013 in Sales
Keeping Your Customers Satisfied -- It's All in the Details

Keeping Your Customers Satisfied -- It's All in the Details

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One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.
April 26, 2013 in Sales
How to Build a Brand Experience for Customers

How to Build a Brand Experience for Customers

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Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
April 22, 2013 in Branding
The Right Way to Adjust Your Prices

The Right Way to Adjust Your Prices

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Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
April 18, 2013 in Pricing
The Ethics Coach on Accountability

The Ethics Coach on Accountability

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There's not always a clear-cut answer regarding the amount of responsibility you have to shoulder in every situation. This month our ethics coach tackles two tricky accountability issues.
April 17, 2013 in Business Management
5 Secrets to Winning More Sales

5 Secrets to Winning More Sales

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Sales isn't about effort. It's about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers. Here are five ways to set yourself on a path to selling success.
April 16, 2013 in Sales
How to Outwit Your Competition

How to Outwit Your Competition

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You don't have to reinvent the wheel to come up with a great business idea. Here are three ways to look at what your competition is doing -- and do it better.
April 9, 2013 in Business Ideas
Forget What Your Customers Need; Branding Is About What They Want

Forget What Your Customers Need; Branding Is About What They Want

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Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
April 4, 2013 in Branding
The Secret to a Strong Branding Message? Focus.

The Secret to a Strong Branding Message? Focus.

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Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
March 29, 2013 in Branding
3 Ways to Turn Social Media Followers Into Promoters of Your Brand

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

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Strategies for activating your fan base from New York's Social Media Week.
February 21, 2013 in Social Media
Simple Steps to Effective Marketing

Simple Steps to Effective Marketing

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These strategies can demystify your product and help your customers see the light.
January 25, 2013 in Marketing
3 Surprising Ways to Find New Clients

3 Surprising Ways to Find New Clients

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Defy convention and employ these unconventional methods for connecting with new customers.
December 20, 2012 in Finding Customers
How to Figure Out Exactly What Your Customers Want

How to Figure Out Exactly What Your Customers Want

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The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
December 19, 2012 in Market Research
Zig Ziglar and the Importance of Helping Others

Zig Ziglar and the Importance of Helping Others

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From the late Zig Ziglar's sound advice to solutions to customer-service difficulties, a sampling of our best tips of the week.
November 30, 2012 in Sales
Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

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In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
November 16, 2012 in Social Media
Google's Tips for Using Mobile to Market to Holiday Shoppers

Google's Tips for Using Mobile to Market to Holiday Shoppers

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How to engage mobile shoppers who are in a hurry and looking for deals.
November 8, 2012 in Mobile
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

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Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
October 16, 2012 in Social Media
JJ Ramberg: Focus on the 'Why' to Hook Customers, Investors

JJ Ramberg: Focus on the 'Why' to Hook Customers, Investors

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Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
October 16, 2012 in Finding Customers
5 Tips for Using Social Media as a Customer Service Tool

5 Tips for Using Social Media as a Customer Service Tool

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Why you should embrace negative comments online and how to do it right.
October 10, 2012 in Social Media
3 App Options for Converting Facebook Fans Into Customers

3 App Options for Converting Facebook Fans Into Customers

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No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
October 3, 2012 in Apps & Software
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

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No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
September 21, 2012 in Customer Service
Creating Your Company's LinkedIn Profile

Creating Your Company's LinkedIn Profile

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These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
September 4, 2012 in Branding

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