BY Brian SolisA Los Angeles-based multimedia platform focuses on inspiring stories about the environment to help counterbalance the usual doom-and-gloom narrative.
BY Jim JosephKnowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
BY Brad SugarsNo matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.