News and Articles About Customers
Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
The art of being an entrepreneur owes much to performance.
The line of people out front of Apple's flagship store was completely ridiculous.
Advance your companys legacy by transforming it. Tread carefully with key constituency groups.
Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
Learn how to customize marketing strategies to approach each type of potential buyer.
People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
Customization strategies are now more affordable for small companies to adopt for their online business presence.
It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Businesses need to respect today's informed customers.
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Should you stay or should you go? Here's how to tell whether you should keep working with that client.
Keep your audience entertained with a video or photo that they want to see.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Without revenue, your business will die. These options won't require a huge effort, but the payoffs could be immense.