Customers

News and Articles About Customers

5 Steps to Make Your Marketing Pop in the Age of the Consumer

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
 10 Secrets to Building Trust and Credibility With Your Customers

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
The 3 Words Your Customers Love Most

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Behind the Curtain of Yelp's Powerful Reviews

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Before You Break Up With That Problem Customer, Go Down This List

Before You Break Up With That Problem Customer, Go Down This List

Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
It's Time to 'Untrain' Your Sales Force

It's Time to 'Untrain' Your Sales Force

If your sales team is still operating under tradition, they need to adapt to today’s buyers.
Gain Long-Term Social Followers With These 5 Tips

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.
A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)

A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)

Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
The 3 Critical Elements to Selling Online Like a Pro

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
5 Tips to Creating a Successful Content-Marketing Campaign

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers’ needs
Finding a Voice for Your Brand

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Never Turn Down a Paying Customer

Never Turn Down a Paying Customer

Being selective about your business and your clients is great advice...if you don't mind being broke and miserable.
Why Businesses Can't Afford to Upset Customers (Infographic)

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.
The Shocking Truth: Customers Don't Want to Engage With Your Company

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons

Shark Tank's Robert Herjavec on Great Business Pitches and Why Sales Reps Need to Be Chameleons

The serial entrepreneur and investor explains how company plans should be framed around customer needs -- and his sartorial choices.
Don't Let Your Business Be Held Hostage by a Nightmare Client

Don't Let Your Business Be Held Hostage by a Nightmare Client

Here are the warning signs that a customer relationship is turning toxic and you need to get out.
How to Attract (and Keep) Your First 100 Customers

How to Attract (and Keep) Your First 100 Customers

If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
How to Successfully Exit Your Family Business and Pivot for the Internet Age

How to Successfully Exit Your Family Business and Pivot for the Internet Age

An owner explains how he refocused on online sales, sold the local family heating services firm and runs a new ecommerce company.
Boosting Your Business By Using Your Ears

Boosting Your Business By Using Your Ears

Listen more, serve with all you have, give with excellence and work with honor, and you will see your dreams come true.
Are Retailers Missing Out on Mobile?

Are Retailers Missing Out on Mobile?

By the end of the year, $1.5 trillion worth of in-store sales could be influenced by mobile devices.
How Often Should I Update My Website?

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Do Your Marketing Messages Target the Right Personas?

Do Your Marketing Messages Target the Right Personas?

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
Advice for Making the Luxury Sell

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
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