Customers

News and Articles About Customers

What Great Brands Know: Commit and Stay Committed
Ready to Launch

What Great Brands Know: Commit and Stay Committed

Be as clear about what you will do as what you won't.
Carly Okyle
Hello? Can You Listen?
Customer Feedback

Hello? Can You Listen?

Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
Pricing

The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club

What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
Gene Marks
For Your Startup to Thrive, You Need to Build Value for More Than Just Customers
Startup Basics

For Your Startup to Thrive, You Need to Build Value for More Than Just Customers

Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
Adam Callinan
Mediocrity or Greatness? That is the Question.
Customers

Mediocrity or Greatness? That is the Question.

A clear vision and devotion to the people a business affects are the hallmarks of the best companies.
Thomas White
Mark Zuckerberg Slams Apple's CEO Over Comments About Customers
Leadership

Mark Zuckerberg Slams Apple's CEO Over Comments About Customers

Facebook's co-founder has come out swinging against a letter written by Tim Cook criticizing ad-based businesses.
Geoff Weiss
Presented by
3 Dominant Ad-Tech Companies Share the Secrets of Their Success
Starting a Business

3 Dominant Ad-Tech Companies Share the Secrets of Their Success

How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
Zach Cutler
The One-Week Road Test to See If You're Entrepreneurial Material
Leadership

The One-Week Road Test to See If You're Entrepreneurial Material

You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
Robert Tuchman
Presented by
The Future of Customer Loyalty
Customer Loyalty

The Future of Customer Loyalty

Is your business ready for customer loyalty 3.0?
Carol Roth
How to Make Someone Want to Do Business With You
Finding Customers

How to Make Someone Want to Do Business With You

Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
Dorie Clark
If You Want Happy Customers, Do These 5 Things (Infographic)
Customers

If You Want Happy Customers, Do These 5 Things (Infographic)

It's not that hard to make holiday shoppers happy -- and the payoff can be huge.
Laura Entis
What Great Brands Know: Don't Chase Customers
Ready to Launch

What Great Brands Know: Don't Chase Customers

There are two strategies for attracting customers, but neither of them involves begging.
Carly Okyle
4 Steps to Ensuring Customer Experience Comes First
Customers

4 Steps to Ensuring Customer Experience Comes First

Fashion the touch points and interactions so critical for captivating today's empowered consumers.
Jesse Torres
Delivered by
5 Ways To Get Prospective Customers to Choose You
Finding Customers

5 Ways To Get Prospective Customers to Choose You

As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Brian Horn