Customers

News and Articles About Customers

4 Scenarios That May Prompt You to Divorce a Client

4 Scenarios That May Prompt You to Divorce a Client

Should you stay or should you go? Here's how to tell whether you should keep working with that client.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
Demographics Alone Are Not Enough to Position a Brand

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
4 Fast Ideas to Rapidly Grow Your Revenue

4 Fast Ideas to Rapidly Grow Your Revenue

Without revenue, your business will die. These options won't require a huge effort, but the payoffs could be immense.
10 Ways to Quickly Generate Leads

10 Ways to Quickly Generate Leads

Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.
Two Simple Steps to Win Clients Your First Week in Business

Two Simple Steps to Win Clients Your First Week in Business

Execute these low-cost strategies to get your business off the ground immediately.
The Better You Know Your Customer, the Better You Can Position Your Brand

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
7 Ways to Get the Most Out of Exhibiting at a Trade Show

7 Ways to Get the Most Out of Exhibiting at a Trade Show

Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
How Scoring Celebrity Clients Can Take Your Business to the Next Level

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC

Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC

Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.
Driving Innovation With Crowdsourcing

Driving Innovation With Crowdsourcing

Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
How to Win Clients Your First Week in Business

How to Win Clients Your First Week in Business

Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.
Know Your Customers by Living a Day in Their Lives

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
Don't Fire These 3 Rotten Customers, Profit From Them

Don't Fire These 3 Rotten Customers, Profit From Them

Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.
Profitability or High User Count: Which Leads to Startup Success?

Profitability or High User Count: Which Leads to Startup Success?

Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
Most Companies Don't Get How Customer Service on Social Media Works

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
5 Steps to Make Your Marketing Pop in the Age of the Consumer

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
 10 Secrets to Building Trust and Credibility With Your Customers

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
The 3 Words Your Customers Love Most

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Behind the Curtain of Yelp's Powerful Reviews

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Before You Break Up With That Problem Customer, Go Down This List

Before You Break Up With That Problem Customer, Go Down This List

Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
It's Time to 'Untrain' Your Sales Force

It's Time to 'Untrain' Your Sales Force

If your sales team is still operating under tradition, they need to adapt to today’s buyers.
Gain Long-Term Social Followers With These 5 Tips

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.
A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)

A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)

Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
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