Customers

News and Articles About Customers

Handling the Curveballs of Customer Support
Customer Support

Handling the Curveballs of Customer Support

Here are a handful of troublesome scenarios you may come across, and some guidance on how to handle them.
Gregory Ciotti
Craft Brewers: This Is What Your Customers Want
Starting a Business

Craft Brewers: This Is What Your Customers Want

Knowing who's buying craft beers will help you market to your target audience.
The No. 1 Marketing Strategy Businesses Need to Be Using
Ask the Expert

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
Jim Joseph
How to Deal With a Difficult Customer-Service Conversation
Customer Service

How to Deal With a Difficult Customer-Service Conversation

By following these conflict resolution techniques, you can get your way out of any tough conversation and find a resolution that works for all parties.
Norine Toomey
How to Find, Buy and Turn Around a Fixer-Upper Business
Buying a Business

How to Find, Buy and Turn Around a Fixer-Upper Business

Here's what you need to know if you plan on rehabbing an existing business.
Michelle Goodman
6 Ways to Get a Fanatical Customer Base
Customer Engagement

6 Ways to Get a Fanatical Customer Base

Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
Scott Dunlap
The Art of Making Customers Happy on Social Media
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
Kevan Lee
4 Steps to Attracting and Building Better Customers
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Jana Barrett
13 Tricks for Landing Your First Thousand Customers
Finding Customers

13 Tricks for Landing Your First Thousand Customers

Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.
Jeff Foster
Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes
Mistakes

Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes

When you launch a business, it's best to prepare for the best-case scenarios as well.
Stephen Key
How to Get Customers to Keep Coming Back
Customer Loyalty

How to Get Customers to Keep Coming Back

To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
Dan Newman
4 Ways to Extend Customer Service Beyond Your 1-800-Number
Customer Service

4 Ways to Extend Customer Service Beyond Your 1-800-Number

To fine-tune your customer service, cultivate loyalty with a relationship-building approach that transcends single interactions.
Seth Bailey
5 Ways to Put Your Customers First
Customers

5 Ways to Put Your Customers First

The sooner you can prioritize your customer's point of view and create products and experiences that reflect their needs, the more successful everyone will be.
John Joseph
How Frequently Should You Be Sending Out Your Email Newsletter?
Email Newsletters

How Frequently Should You Be Sending Out Your Email Newsletter?

The only way to survive the email-newsletter game is to keep testing until you arrive at the sweet spot that is unique for your business and audience.
Anand Srinivasan