Building a Business
Pat Flynn Teaches You How to Build a Revenue Generating Audience
Building an audience is the key to growing your business. But how do you do that?
By Terry Rice
Customers | Page 10
Building a Business
Charlie Eblen of Single Tree BBQ on Becoming the “Nike of BBQ”
The founder of Single Tree BBQ talks about building community with the perfect plate of barbecue, capturing customer data, and the power of podcasting and online storytelling.
Building a Business
3 Simple Ways to Use Trust and Transparency to Foster Long-Term Success for Your Business
It can be extremely tempting to mix imaginary future successes with the reality of the present moment to make your startup seem like the best investment out there — but you need to be honest with your customers. Here's why.
By Larry Clarke
Marketing
Redefining Customer Engagement in a World Where Data Privacy Reigns
In a world where "easy data" will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don't convert.
By Nick Cerise
Building a Business
4 Pro Tips to Run a Successful Retail Business in 2023
These four tips will equip brands to run successful ecommerce businesses and remain competitive in an evolving retail landscape.
By Eric Netsch
Building a Business
4 Things You Can Do to Increase Storefront Revenues in a Billion-Dollar Online Sales World
Here are a few tips for brick-and-mortar retailers can increase revenues while also improving customer experiences.
By Gail Kasper
Building a Business
Meredith Sandland of Empower Delivery on the Steps to Digital Maturity
Meredith Sandland, CEO of Empower Delivery, discusses growing your loyal customer base and keeping up with the digital restaurant evolution.
Marketing
3 Marketing Fails That Demonstrate The Importance of Fundamentals
There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.
By Bryan Karas
Building a Business
Expecting the Unexpected in Small Business Expansion
First, build—then, expand. Most small business owners dream that their business will become successful enough for them to open another location; that dream came true for Candle Pour owners Misty and Dennis Akers.
Building a Business
4 Ways to Use Customer Feedback for Business Innovation
Innovation is as much about understanding customer needs as it is about passion, and customer feedback is essential to entrepreneurs. Here are four ways to use customer feedback to improve businesses.
Building a Business
How to Create a Product That Sells Itself (Even in A Recession)
When recession looms and inflation spikes, customers can be slightly anxious about spending. Here's how to ensure your target audiences that you have a must-have product or service.
Marketing
5 Startup Marketing Moves That Work Even in Uncertain Times
You may not be able to predict the future, but these battle tested marketing moves will help you create opportunities, even in the most trying times.
Building a Business
What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers
Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.
By Brent Ritz
Marketing
How Promotional Pricing Devalues Your Brand
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
By Chris George
Thought Leaders
Who Is More Important — Your Customers or Your Employees?
Business owners will succeed when they create an environment where employees want to work, and customers want to transact.
Online Presence
Behind the Reviewers: What Makes a Reviewer Tick?
In this episode, Emily Washcovick, Yelp's Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer's perspective.
Building a Business
CookUnity CEO Mateo Marietti on Connecting Chef to Consumer
CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."
Building a Business
How to Retain Customers During an Economic Downturn
To weather a recession, focus on your most loyal customers.
Building a Business
Building Community and Creating Repeat Customers in the Fitness Industry
With a team of instructors who focus on personalized experiences, Chrome Cycle has built a community of loyal customers.
Building a Business
3 Ways to Adapt and Grow During a Recession
Learn how small businesses can thrive during uncertain times, from buying smarter and more efficiently to focus on the unique value for your customers.
Building a Business
5 Ways to Acquire Your First 100 Customers for a Fintech Product
Here are the five components of an efficient marketing strategy for Fintech startups.
Online Presence
Kabbage from American Express CMO Brett Sussman on Supporting Small Businesses with TikTok
Interview with Brett Sussman of Kabbage from American Express about helping small businesses with a new TikTok collaboration, branding and marketing online, and the future of shopping on social media.
Building a Business
5 Text Messaging Tips for Businesses to Succeed in 2023
Texting is increasingly common in business communications, and new research shows how businesses can best implement texting to impact revenue.
Online Presence
The Recipe For Making a Customer For Life: Personalization, Quality, and Care
In this episode, hear how Tina, owner of Boite de Fleurs, overcame the pandemic hitting right as she opened her store and how she uses social media to draw in her clientele.
Thought Leaders
This Is Your Secret Weapon for Better Customer Experience
Adopting this model will help unite your customer-facing teams, so they can focus on providing a singular, cohesive experience to consumers, no matter where or how they buy.
Building a Business
Use These Top 7 Customer Onboarding Practices to Effectively Promote a Digital Product
Let's look at seven customer onboarding practices that should be used to promote digital products.
Marketing
The 4 Principles of Onboarding for Product-Led Growth Platforms
Understand these principles of product-led growth onboarding so your organization can become more embedded and cross-functional.