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Innovation is as much about understanding customer needs as it is about passion, and customer feedback is essential to entrepreneurs. Here are four ways to use customer feedback to improve businesses.

When recession looms and inflation spikes, customers can be slightly anxious about spending. Here's how to ensure your target audiences that you have a must-have product or service.

You may not be able to predict the future, but these battle tested marketing moves will help you create opportunities, even in the most trying times.

Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.

Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.

Business owners will succeed when they create an environment where employees want to work, and customers want to transact.

In this episode, Emily Washcovick, Yelp's Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer's perspective.

CookUnity CEO Mateo Marietti talks about founding the meal subscription service, a sustainable-minded business model, and becoming the "Spotify of Food Delivery."

To weather a recession, focus on your most loyal customers.

With a team of instructors who focus on personalized experiences, Chrome Cycle has built a community of loyal customers.

Learn how small businesses can thrive during uncertain times, from buying smarter and more efficiently to focus on the unique value for your customers.

Here are the five components of an efficient marketing strategy for Fintech startups.

Interview with Brett Sussman of Kabbage from American Express about helping small businesses with a new TikTok collaboration, branding and marketing online, and the future of shopping on social media.

Texting is increasingly common in business communications, and new research shows how businesses can best implement texting to impact revenue.

In this episode, hear how Tina, owner of Boite de Fleurs, overcame the pandemic hitting right as she opened her store and how she uses social media to draw in her clientele.

Adopting this model will help unite your customer-facing teams, so they can focus on providing a singular, cohesive experience to consumers, no matter where or how they buy.

Let's look at seven customer onboarding practices that should be used to promote digital products.

Understand these principles of product-led growth onboarding so your organization can become more embedded and cross-functional.

Did the chicken or the egg come first? It is an age-old debate. But as an entrepreneur, should you value your employees or customers first?

Stories aren't just for kids, they're how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.

Just because your product or service isn't all that exciting, doesn't mean you can't get customers excited about it. Here are some strategies that will help them become more emotionally invested in what you offer.