Building a Business
The Biggest Mistake Entrepreneurs Make When Talking About Their Product
Communication is not a message — it's a transfer of reasoning.
Customers | Page 2
Building a Business
No More ‘Press 1 for Service’ — Here’s How to Bring Phone Systems into the Age of Personalization
AI phone agents are revolutionizing customer service by replacing outdated, impersonal phone systems with intelligent, personalized and efficient conversations that boost satisfaction and business success.
Marketing
Why Everyday People Are Becoming the Most Powerful Influencers for Your Brand
There is power in community, and brands are learning how to harness it through their audiences' voices.
Marketing
Why Knowing Your Customer Drives Smarter Growth (and Higher Profits)
What if the secret to skyrocketing your sales and customer loyalty is already in your data?
By Andres Tovar
Marketing
‘Mad Men’ Marketing Strategies Are Back and Here to Stay — Here’s What You Need to Know
It's easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift when it comes to measuring success.
By Chris Savage
Building a Business
Your Customers Are Talking About You — Here’s How to Turn Their Feedback Into Profit
Listening to your customer has always been a strategic imperative. With countless options just a click away, consumers are gravitating toward brands that make them feel cherished and involved.
By Slava Bogdan
Building a Business
This Engineer’s Invention Was Better Than Competitors – But No One Was Buying It. Here’s How She Pivoted and Grew 300% in One Year.
Jamie Mitri realized it doesn't matter how brilliant your product is if customers won't take the time to learn about it.
Building a Business
How to Unlock the Hidden Customer Experience Advantage That’s Quietly Powering Today’s Best Retailers
A new class of operational technologies is quietly transforming how retailers engage customers — by empowering the people and processes behind the scenes.
Building a Business
AI Can Give You New Insights About Your Customers for Cheap. Here’s How to Make It Work for You.
You can teach AI to think like your target customer.
By Liz Brody
Building a Business
This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.
Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.
Building a Business
5 Secrets to Success From a Sustainable Business That’s Grown 95% in 3 Years
Here's how the president of this sustainable junk-removal business solves problems fast, treats customers with care and keeps as much as possible out of the landfill.
Building a Business
How This North Carolina Lawn Care Company Earns Customer Loyalty
By prioritizing responsiveness, transparency and efficiency, Sam Speno has cultivated a lawn care business that builds lasting customer relationships.
Building a Business
Want to Boost Your Profits by Up to 95%? Focus on This Underrated Metric.
Tracking this metric isn't just smart — it's a game-changer for retention, growth and staying ahead of the competition.
By Andres Tovar
Business Operations & Logistics
You’re Not Too Small for a CRM — Here’s Why It Matters For Your Startup
The first sign that you need a CRM often appears when things start falling through the cracks
Building a Business
She Runs a James Beard Award-Nominated Restaurant. Here’s Her 2-Step Process for Hiring the Best Employees.
Krista Cole, who runs Portland, Maine tapas restaurant Sur Lie with chef Mimi Weissenborn, shares hiring tactics that any small business owner can use.
Thought Leaders
Not All Revenue Is Good Revenue. Here’s How Firing Bad Customers Can Save Your Startup.
Learn about the hidden costs of keeping the wrong customers around.
By Will Fan
Thought Leaders
Why Great Customer Experience Starts With Inspired Leadership
Leadership and customer service training work together to create a purpose-driven and customer-centered culture and exceptional customer service and customer experience results
Building a Business
This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead
Net Promoter Score is probably the wrong metric for your business. Here's what you should measure instead.
Marketing
How Entrepreneurs Can Tap Into What Really Drives the Ultra-Wealthy and Build a Brand They Can’t Resist
Understand the psychology behind luxury purchases.
Building a Business
Chasing Quick Wins Can Sabotage Your Business’s Long-Term Success. Here’s What to Focus on Instead.
Here's how you can prioritize the end investor when you evaluate the next right moves for your business.
Building a Business
Ignore This Self-Sabotaging ‘Instinct’ If You Want to Tell Your Brand’s Story Effectively, Marketing Expert Says
Donald Miller wrote the bestselling book 'Building a StoryBrand,' and he believes a good tagline keeps it simple, stupid.
By Jason Feifer
Building a Business
This CEO’s Paint-Your-Own Pottery Business Has 130 Locations — But Anyone Can Use Her Tips for Creating a Customer-First Experience
Color Me Mine CEO Teresa Johnson shares her best tips for engaging with customers and building lasting relationships.
Building a Business
6 Powerful Insights to Reveal Your Customers’ Deepest Desires
Whether you're an established business or a startup, effective lead generation is the key to shaping a business that will stand the test of time.
Marketing
How Startups Can Creatively Signal Trust in Their Product Messaging
With all of the options customers have today, startups must leverage creative messaging to signal trust and stand out from the competition. Here's how.
Marketing
Why ‘Delighting Customers’ is Just Corporate Lip Service
This aspirational statement is more damaging to customer satisfaction and loyalty than you think.
By Andrea Olson
Building a Business
Want to Know What Your Customers Really Think? Here’s How to Implement a Successful Social Listening Strategy.
Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively engage with your audience to strengthen your brand and boost sales.
Building a Business
What Small Businesses Can Learn from Yelp’s Trend Tracker
How Yelp's trend expert helps small businesses thrive by leveraging Yelp Trend Tracker insights, fostering community-focused engagement and embracing data-driven strategies to stay ahead of evolving consumer preferences.