Building a Business
How Brutal Honesty Saved My Business From Going Under (Twice)
Here's why saving face should come second to honesty and transparency when your company runs into trouble
Customers | Page 4
Business Operations & Logistics
Don’t Lose Your Customers Again — 6 Strategies for Creating a Customer-Centric Culture
Building a Business
Get Picky With Your Clients — How to Identify and Attract Your Ideal Customer
As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and spend less time doing work that does not align with your business goals.
By Cynthia Kay
Thought Leaders
Why Mastering the Digital Experience of Your Website is Crucial for Business Success
One way to ensure that your website or app loads quickly and boosts your conversion is to include Digital Experience Testing before releasing it.
By Asad Khan
Building a Business
Identifying and Communicating Your ‘Why’ Can Transform Your Business — Here’s How to Do It
Here's how discovering and effectively communicating your company's purpose can transform its performance, customer relationships and overall success in the marketplace.
By Chris Kille
Building a Business
Digital vs. Personal — What’s the Best Way to Communicate With Your Customers?
One of the challenges all businesses face is figuring out how much personal support to offer their customers.
Building a Business
This CEO Scaled His Company From $10 Million to Over $200 Million in 4 Years. Here Are 3 Things He Did to Lead The Company Through Market Disruptions.
When a new trend disrupts the market, navigating a path forward can be challenging. Oftentimes blindly following the crowd without critical thinking can lead to conformity and a loss of innovative thinking.
By Randall Ward
Building a Business
He Combined Passion With Exceptional Service to Make His Tattoo Shop Welcoming to All
At Black Serum Tattoo in San Francisco, owner Brücius Zylander creates a judgment-free zone for both tattoo novices and enthusiasts.
Building a Business
Toast’s Most Successful App Launch Happened Because It Listened to What Customers Want
Toast CMO Kelly Esten discusses the company's customer-centered marketing approach, the importance of mentors, and the launch of Toast Now.
Building a Business
How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition
After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.
Business Operations & Logistics
This is What is Missing From Your Customer Experience Playbook
One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.
Tech
Stop Overwhelming Your Online Customers With Information Overload — Hook Them In By Revamping Your Website In This Way.
Progressive disclosure is a way to strategically release and relay critical information throughout the customer journey. This is an important consideration when creating or revising a website to create an optimal user experience.
Building a Business
Elevate Your Elevator Pitch With This 5-Step Framework
You step into the elevator and find yourself alone with your dream client. The doors slide closed. You have 30 seconds. Could you intrigue them enough in those moments to make an impression that sparks interest?
By Wendy Shore
Business Branding
Your Customers Won’t Trust You Unless You Embrace These 5 Strategies
Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.
By Slava Bogdan
Building a Business
Take This Radical Approach to Customer Retention to Boost Employee Morale — And Your Profit
Customer retention has never been more important to an organization's bottom line, but achieving it means doubling down on the connection between employees and customers. Here's why it works, and how to get there.
Building a Business
9 Ways to Steal Traffic From Your Competitors
It might sound shady to steal traffic from your competitors, but there are actually ethical and effective ways to do so.
By John Rampton
Building a Business
How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read
Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.
By Liviu Tanase
Building a Business
How an Annoying Backbreaking Chore Sparked the Idea for This Entrepreneur’s Thriving Business
Find out how City Tree Delivery in Chicago brings the holiday spirit directly to urban doorsteps.
Building a Business
Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.
The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.
Building a Business
3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers
Enhance your customer experience and foster stronger customer relationships using these three strategies.
Building a Business
Your Company May Have a Costly Trust Problem. Here’s How to Fix It — And Boost Your Profits.
Most companies are thinking about trust in the wrong way. Here's how to reframe trust as a product and supercharge your business.
Building a Business
3 Strategies to Keep Your Customers Coming Back For More
The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.
By Dave Ragosa
Building a Business
‘A Surprise Around Every Corner’ How This Iconic Bookstore’s Innovative Mix of New and Used Books Keeps Book Hunters Coming Back for More.
Here's how Powell's City of Books used its commitment to sustainability and environmental responsibility to create a landmark of literary passion.
Marketing
How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore
As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.
Building a Business
‘Marketing Happy Hour’ Podcast Hosts Share the Best Way to Connect With Consumers: ‘Think of Social Media Like a First Date’
Brand marketing experts and hosts of the Marketing Happy Hour podcast share tips on how to launch, grow, and make the most out of your small business's online presence.
Building a Business
5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market
Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.
Business Plan
Write Your Business Plan | Part 4 Overview Video
Identify viable ideas and get them in front of the right customers and investors.
By David James
Thought Leaders
Tough Conversations With Clients — We’ve All Had Them. Here’s How to Handle Them More Effectively.
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here's how to navigate them successfully.