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Building a Business

5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market

Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.

By Nicholas Leighton

Business Plan

Write Your Business Plan | Part 4 Overview Video

By David James

Thought Leaders

Tough Conversations With Clients — We’ve All Had Them. Here’s How to Handle Them More Effectively.

By Jackie Cullen

Marketing

How to Remove Negative Reviews Online and Protect Your Online Reputation

By Scott Bartnick

Building a Business

How to Align Business and Customer Interests for Long-Term Success

If you have to chase customers, they may be the wrong customers for your business.

By Simin Cai, Ph.D.

Building a Business

The Simple Thing That the Owners of This Pizza Spot Do Every Day That Put Them on Yelp’s Top 100 List Three Years in a Row

Alessandro Farrugio and his family are pizza restaurant experts, having been in the business for over four decades. Learn how they built their Yelp-acclaimed establishment by investing in authentic food and quality service.

By Emily Washcovick

Marketing

How to Overcome Consumer Skepticism and Embed Trust for Marketing Success

Trust isn't just a buzzword — it's the cornerstone of today's business landscape. So, how do you navigate this trust-driven world? Here's what you need to know.

By Kelly Fletcher

Building a Business

‘Emails Work!’ This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips.

Fishbowl CEO Adam Ochstein breaks down effective email marketing and explains how a hotel chain helped shape his idea of data personalization.

By Shawn P. Walchef

Building a Business

When Customers Balked at High Prices, This Bubble Tea Maker Educated Them About Quality Ingredients. Now His Flea Market Stand Has Turned Into 3 Permanent Locations.

From day one, Mathew Wong's goal has been to share the authentic bubble tea experience with his community. By staying true to his vision and facing obstacles head-on, he's brought a taste of Asia to customers across three New York City neighborhoods with his company Tea and Milk.

By Emily Washcovick

Building a Business

5 Innovative Ways to Give Your Customers the Personalized Experiences They Want

How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.

By Nicholas Leighton

Marketing

Ensure Customer Loyalty By Hyperfocusing on These Customer Needs

Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.

By Bidhan Baruah

Business Ideas

What Big Brands Can Learn From Mom & Pop Shops to Connect With Their Customers

As early adopters and adept users of technology, small retailers have some valuable lessons to offer their larger peers.

By Ben Crudo

Business Branding

How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty

Wife and husband co-founders Amanda Huh and Stephen George discuss the launch and growth of their powerful membership platform Amaze.

By Dan Bova

Marketing

My Wife’s Nutritionist Gets Better Sales Than You — Here’s Why.

Selling is not easy, but it gets a lot easier if you learn from my wife's new nutritionist.

By Ramon Ray

Building a Business

Yelp Community Managers Share Their Best Tips for Black Shop Owners to Boost Business and Build Community

Three Yelp Community Managers share community-building resources and advice for Black-owned businesses and their customers.

By Emily Washcovick

Thought Leaders

How To Embed Your Client Needs into Your Business DNA

Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.

By Rim Elijah

Building a Business

How to Provide More Value to Your Customers And Scale Your Company

Here are three value-add products and services that can help your business scale.

By Louis Lombardi

Marketing

3 Ways Founders Can Connect With Their Customers to Drive Sales

These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.

By Thomas Strider

Thought Leaders

Being Customer Centric Has Nothing To Do With Your Customers — Here’s Where You Should Start.

The customer experience boils down to behaviors, mindset and organizational culture.

By Andrea Olson

Building a Business

The Counter Service at Yo’ Mama’s Is Just As Unique As Its Name. Here’s Why People Come Back for the Experience as Much as the Food.

Learn how the owner of Yo' Mama's manages business operations and online reviews to balance her needs with those of her customers.

By Emily Washcovick

Building a Business

The Little Coffee Shop That Asks Customers Not to Be Quiet

At Nirvana Soul, creative decor and friendly staffers aim to help the community take their coffee with a spoonful of connection.

By Emily Washcovick

Building a Business

5 Tips for Building a Strong Customer-Centric Culture and Fostering Brand Loyalty

Businesses must make customer service and satisfaction a top priority by fostering a customer-centric culture in order to build loyalty, engagement and overall success.

By Henry Ma

Thought Leaders

Are the Days of Good Customer Service Over? These 7 Hacks Can Bring it to Life at Your Company

Blow away the competition by using customer service and customer experience to make your company stand out, and to build true customer engagement and loyalty — while inspiring your employees as well.

By Micah Solomon

Building a Business

How This California Hot Spot Grew From Delivery-Only to Pop-Up Shop to Storefront

Learn how Miguel's Artisan Recipes uses customer feedback and community opportunities to dish out crowd-favorite cuisine.

By Emily Washcovick

Marketing

The Miley Cyrus Approach To Marketing — Why It’s a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

By Sunny Dublick

Marketing

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

Customer relationships shouldn't end after a sale. In fact, the best relationships never end.

By Michelena Howl

Building a Business

9 Hidden Reasons Your Customers Will Leave You

Understanding why customers are leaving your business takes attention, not assumptions. Read on for proven ways to catch issues early and keep more clients around for the long run.

By Murali Nethi

Building a Business

The Owners of This Texas Farmers Market Took a Big Gamble. Here’s How It Paid Off Bigger Than They Dreamed.

A Texas farmers market educates customers about the importance of shopping local for a healthy lifestyle and an even healthier small business community.

By Emily Washcovick

Building a Business

This Mom and Pop Ice Cream Shop’s Success Comes Down to This Simple Phrase

Sundae Scoop in Virginia Beach is committed to building community both inside and outside of its walls.

By Emily Washcovick

Thought Leaders

How to Revolutionize Your Business With a Customer-Centric Model

Embed true customer-centricity into your business's DNA with these seven strategies.

By Chris Kille