Rick Cheatham

Partner at BTS

Entrepreneur Leadership Network® Contributor

Rick Cheatham is a Partner at BTS. A purpose-driven leader, he shares BTS's work in real time, bringing new offerings to market and partnering with sales and marketing leaders to achieve their most important results.

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More From Rick Cheatham

Building a Business

Customers Want More Than Just a Product — Here’s How to Meet Their Expectations

Creating a seamless, personalized experience is just as critical as having a great product or service, if not more so — it's the key to winning customers and keeping them loyal.

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