News and Articles About Early Adopters
A 'don't-rock-the-boat' strategy is no longer an acceptable option.
If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.
Getting in on the ground floor can lead to big things in a world where a relatively modest investment can turn into a profitable business.
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
The products of rival firms can prompt and motivate a company to differentiate its offerings and invent new solutions.
Encourage your staff to be tech-forward. Give them the time and tools to experiment
Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.