Facebook Advertising: Page 7
5 Tactics That Haven't Worked For Digital Marketers Until Now
Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
10 Facts You Didn't Know About Facebook Advertising
What works today may not work tomorrow.
5 Tips for Growing Your Small Business This Holiday Season
Now's the time when people are spending. Be the place they do it by sharpening your marketing.
In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency
Content publishers must work directly with their target audience to best serve user needs.
How to Turn Facebook Throttle Into Good
Facebook is just one of many, many ways to reach your audience.
Ask the Expert Advice: If Your Facebook Ads Aren't Working, Ask Yourself These 5 Questions
If you aren't seeing strong engagement and you're confident that your demographic targeting is good, our marketing expert Aaron Agius shares some tips on finding Facebook success.
Facebook Aims for More Transparency With Video Ad Data
The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data.
Facebook to Stop Ethnicity-Based Targeting for Some Ads
The feature, intended to help advertisers reach ethnic groups with relevant ads, has come under fire from politicians and civil rights leaders.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Facebook Accused of Letting Advertisers Discriminate by Race
The social media giant says its policies prohibit discriminatory advertisements.
Just Build Your Business and Ignore Those Online Ads Promising Instant Success
Why would you pay somebody for advice on how to grow your business before you've experimented with all the advice available for free?
Facebook Inflated Video Ad Viewing Stats for 2 Years
The error has been fixed and did not impact billing, the social network said.
4 Ways to Improve Personal Branding Using Facebook Live
Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Snapchat Is Adopting Facebook's Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Here's why Facebook's Engagement Might Not Work for You
Facebook's sponsored posts may get you likes, but does it really help your business?