Eric Samson

Bio

Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.

 

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Latest

Leadership

5 Ways to Keep Your Head When Things Get Testy in the Workplace

Cooling down after a confrontation takes focus and insight.

Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

Living

You're Free! So Cut the Cord and Save Money Like the Millennials Do.

A growing number of households are ditching their cable and satellite bills for good.

Marketing

Shopify vs. Magento: The Tide is Shifting

The jostling for top ecommerce platform is unending, seemingly to the advantage of Shopify.

Marketing

3 Tips to Get Dad Exactly What He Wants This Father's Day

Use your detective skills to find the perfect gift.

Social Media

Why Snapchat Marketing Stinks Big Time

Poor analytics and expensive ad costs are at the top of the list.

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